Pat H. Email & Phone Number

Toronto, On, Ca

Montréal, Québec, Ca

• Accountable for the development and deployment of Metro’s Loyalty Marketing & Omni-channel Communications Strategy.• Launched Metro's in-store (at-shelf) loyalty program, leveraging the Air Miles brand to drive traffic to store and increase basket, while growing profit. • Responsible for Metro’s Loyalty mass promotions events, designed to drive traffic to stores and win key sales time periods by leveraging Air Miles coalition media buys and flyer promotion.• Accountable for all budgets associated with the operation of the Loyalty Program in Ontario (Air Miles & Thunder Bucks). Including Air Miles Cash, Marketing, Air Miles Issuance & Thunder points.• Builds and delivers compelling presentations for the senior executive team to enhance strategic decision making and support recommendations as well as creates communication plans for internal stakeholders.

Chicago, Il, Us

• Promoted to Senior Manager of Customer Insights, overseeing and building the Insights team that assisted Shoppers Drug Mart in running 21 categories and executing their grocery “food essentials project”. Helped establish the food-shopper strategy, leveraging Nielsen and POS data to create the listing assortment, pricing and shelving principles to support their long-term goal.• Collaborated with international marketing teams from Europe, US and South America to identify and assess the feasibility of products and brands that could be fast adapted for the Canadian market.• Coached and managed a diverse team of 5 Category Managers, 1 Space Management Specialist and 3 Shopper Insight Managers, working in all major channels (Grocery, Drug, Mass, Club and Convenience).

Brampton, Ontario, Ca

Senior Merchant: 2003 – 2006• Established merchandising direction for each conventional banner (Loblaw, Fortino’s, Zehrs, YIG, Valu-Mart) including product assortment, placement, pricing and promotions for all items within produce.• Developed and implemented the Departmental Merchandising Action Plan (DMAP). Recognized as a gold standard and rolled out nationwide as a Best Practice.• Delivered against private label objectives to exceed annual sales, market share and profit objectives.• Managed the national P&L balancing the inventory volatility with sales growth to achieve the highest possible GMROI and contribution.