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Curious, Resourceful, Tech-Forward Communicator. Practical software engineering experience as an end-user trainer, documentation specialist, product marketer, and more.
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Senior Demand Generation ManagerApplitools Mar 2023 - PresentReston, Va, UsLead the planning, promotion, and execution of top demand gen campaigns to drive registration and influence pipeline conversion. Utilize and optimize a broad mix of Email, Paid Advertising, Social Media, Influencer, Partner, and Content channels to support strategic goals. -
Demand Generation ManagerApplitools Jan 2022 - Mar 2023Reston, Va, Us -
Marketing Product Manager - TrainingCoveros Aug 2018 - Dec 2021Fairfax, Va, UsDirected marketing for the Training line of business and its distinct products to achieve event registration, lead generation, and list growth targets. Utilized and optimized content marketing, email marketing, SEM, and social advertising. Led the brand’s web seminar team, working closely with executives and industry thought leaders to develop, market, and deliver quarterly lead-generating events. Proactively engaged with certification, reseller, and tool partners to nurture relationships and facilitate collaboration. -
Marketing Product Manager - Sqe TrainingTechwell Corp Feb 2015 - Aug 2018Jacksonville, Fl, UsManaged the marketing for four distinct products. Managed an aggressive email schedule for each of the products, as well as annual budgets for external marketing efforts with 10+ partners. Supported a sales team with revenue targets, and created both custom lead follow-up collateral and automated follow-up campaigns. Primary responsibility for content on the brand website and was a key player during a site conversion and two rethemings. Managed the design and deployment of digital and physical collateral including marketing emails, digital newsletter graphics, digital banners, digital catalogs, print ads, direct mail, and more. -
Media & Marketing CoordinatorThe Galli Team At Keller Williams Realty Aug 2010 - Oct 2013Developed and implemented an aggressive plan using print advertising and direct mail, social and digital media, and community and special events to build demand and expand customer base for a regional real estate team in the post-housing bust era. • Averaged nearly 100 homes sold in each of the three years and recognized as one of the top 5 real estate teams in Northeast Florida by transaction sides.• Wrote, created, and curated content for five websites, five social media accounts, two blogs, and an active YouTube channel. • Primary responsibility for the administration and maintenance of the team’s CRM. Supported multiple agents with custom lead-nurturing and lead-generating campaigns.
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Creative Developer And Website AdministratorPinewood Presbyterian Church 2008 - 2010Primary responsibility for content, style, and standards for the 80-page website. Wrote, edited, and maintained copy; created and managed graphical elements; trained staff and volunteers to use the content management software; and oversaw Site Admin and Site Membership privileges.• Increased traffic from less than 500 visits per quarter to more than 5,000 per month.
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Documentation And Communication SpecialistDhs Worldwide Software Solutions - Total Recall Software Jul 2006 - Dec 2007Orange Park, Fl, UsLed a team of testers, a trainer, and a technical support professional in revising, updating, and building implementation guides, manuals, revision documents, and numerous reference guides for a rapid application development software company's two major products. • Tasked with balancing the business cost-saving goals with customer needs. Fielded customer support phone calls and co-led new user training sessions to better understand customer requirements. • Additionally, developed new documentation and customer communication standards, incorporating previous logo and style with newer, more contemporary elements.• Oversaw the corporate website update, directing a design firm’s work on graphic elements and revising content in-house using web development software. -
Workforce Development Software Training ConsultantEast Mississippi Community College 1996 - 1998Ms, UsDeveloped custom training session and specialized materials for a Fortune 500 industrial client seeking to implement an extensive workforce management and occupational safety network on its corporate intranet. • Leading two additional trainers, delivered the course to approximately 700 participants across nearly all employment levels. Met delivery goals that allowed rollout to occur on time and on budget.• Additionally, developed and delivered custom training to mill engineers, production supervisors, and technical staff to improve decision-making by more fully utilizing the organization’s data-gathering software and the advanced data features of Microsoft Excel. -
Marketing And Training Coordinator—European DivisionAndrews Federal Credit Union Aug 1992 - Dec 1993Suitland, Md, UsImplemented a comprehensive marketing program for a financial institution serving military members and Department of Defense civilians in Europe. • Increased membership by 8% despite a shrinking population. Increased the number of consumer loans by more than 20% and the number of credit card accounts by nearly 35%.• Created advertisements, wrote and produced radio commercials, wrote press releases and news articles, planned community involvement activities, and managed relationships with local sales contacts. • Organized and implemented a comprehensive training program for front-line employees of the region’s 11 branches; developed region-specific customer service training. -
Editor, U.S. Army First Armored Division Community NewspaperU.S. Army First Armored Division Aug 1991 - Jun 1992Primary responsibility for the bi-monthly publication of the 16-page tabloid newspaper covering four separate military communities under the command of the First Armored Division. Led a staff of two military journalists, one civilian journalist, and two community volunteers. Assisted Public Information Officer in ghostwriting for military leaders. • Awarded the Army Certificate of Achievement for service to the community.
Pam Morgan Skills
Pam Morgan Education Details
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University Of FloridaJournalism
Frequently Asked Questions about Pam Morgan
What company does Pam Morgan work for?
Pam Morgan works for Applitools
What is Pam Morgan's role at the current company?
Pam Morgan's current role is Senior Demand Generation Manager.
What is Pam Morgan's email address?
Pam Morgan's email address is pa****@****ros.com
What is Pam Morgan's direct phone number?
Pam Morgan's direct phone number is +190467*****
What schools did Pam Morgan attend?
Pam Morgan attended University Of Florida.
What skills is Pam Morgan known for?
Pam Morgan has skills like Marketing, Social Media, Advertising, Social Media Marketing, Editing, Media Relations, Public Relations, Press Releases, Leadership, Public Speaking, Event Planning, Facebook.
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