Ceo
CurrentLoyalty Builders delivers predictive customer AI-as-a-service that retailers, distributors, and brands use to implement science-based marketing that is far superior to traditional approaches (e.g., RFM). Marketers gain more control over segmentation, campaign targeting, and personalization, and use prescriptive data to drive up incremental sales on any marketing channel. Built on 20 years of proven data science, our cloud-based data service empowers marketers to track customer loyalty, cross-sell products, and increase customer retention. Our unique managed process makes easy, accurate, and affordable, and our test services enable continuous improvement. All active customers are analyzed and scored individually for future value, risk of churn, expected spending, loyalty group, and other predictors, as well as probability to buy each product within a specific timeframe. Increased campaign margins, 1:1 recommendations, improved customer retention and loyalty development, and other marketing and sales KPI's become easy to stretch. No new platforms, tools, databases, team skills, nor personal identifiable information required.