Paul O'Sullivan Email & Phone Number

Højbjerg, Dk

New York, New York, Us

Challenged to bring together a team of individuals and build a world-class demand team comprising of several units; MOPS, Global Digital Demand, Data & Analytics, Web & Customer Marketing. Tasked with understanding our digital customer journey and delivering a seamless experience while generating high quality MQLs.- ACHIEVEMENT: Built an engine that contributes +50% of the companies qualified pipeline- ACHIEVEMENT: Built a world-class digital experience increasing monthly qualified MQLs by 150%- ACHIEVEMENT: Delivered a weekly demo that generates 200 P1 MQLs per month

Burlington, Massachusetts, Us

Charged with building a Global Demand team to deliver on the promise of a low-touch SaaS model. This has been built on a fully integrated customer journey, using data to drive decision. In order to achieve this we have fully integrated a global team of SDRs who will support customer and prospects along their journey.- ACHIEVEMENT: Launched SaaS offering growing ARR 31% from FY20 to FY21- ACHIEVEMENT: Integrated a team of 10 multi-lingual SDR's to support a low touch model.- ACHIEVEMENT: Re-structured and recruited a team of 18 members to provide regional marketing in NA (5), EMEA (4) and Japan (1), who can take, and tailor vertical messaging from their global vertical marketing (6) peers. Add to this a global events team (2) and a global partner marketing person.- ACHIEVEMENT: Built a marketing budget process with complete alignment with our sales partners. This has clearly driven outputs in the field that support our ability to sell.- ACHIEVEMENT: Recognised that our marketing technology stack wasn't complete to drive data decisions and have integrated Allocadia (budgeting) and Tableau to provide the full end-to-end MROI.

London, London, Gb

- ACHIEVEMENT: Brought together 3 Marketing teams to build a single EU Marketing Engagement structure.- ACHIEVEMENT: Added a Marketing Operations function to leverage technology in a data driven methodology.- ACHIEVEMENT: Implemented a Social Listening platform (LexisNexis)- Working directly for the EU CMO, we set out on a journey to modernise the infrastructure and techniques used in a very traditional business.- Built a team of 5 direct reports to manage the full Marketing spectrum in-house across Europe: Head of Campaign Management, Head of PR, IC & Social, Head of Marketing Operations, Head of Events & Head of Sales & Partner Enablement.

Burlington, Massachusetts, Us

- ACHIEVEMENT: EMEA Business Development Executive team broke the $1 million closed-won barrier in Q2 FY'17, contributing $2 million+ for the FY in total.- Working in the Office of the CMO- Expanded responsibility to include APJ alongside my EMEA role.- This includes responsibility for three additional Marketing Managers in India, Melbourne & Singapore, and one Business Generation Executive in India.- Working alongside two of the three theater MD's to build Field Marketing plans to support their businesses.

Burlington, Massachusetts, Us

• ACHIEVEMENT: Implemented a formal approach/process for the EMEA Business Development Executive team, which contributed to an achievement of 200% of their revenue target.• Working closely with the EMEA MD, Sales RVPs, Global Demand Center in HQ (Boston) and Product Management globally to build and deliver the EMEA Marketing Plan.• Responsible for a team of Marketing Managers located in Rotterdam, Paris, Frankfurt and Bracknell.• Responsible for a team of Business Generation Executives located in Sofia, Rotterdam, Paris, Cologne and Bracknell.• Deliver against very specific and measurable goals that are tightly aligned with local sales team.

Burlington, Massachusetts, Us

• Acting Marketing Director responsible for a team of four Senior Marketing Managers based in the Netherlands, France, Germany and the UK.• Work closely with the Field Marketing VP in Boston, Product Management across the Globe and our local Sales leaders to build and deliver a Marketing plan that covers four products lines, and channels that include; Direct, Distributors, Application Partners and SI's.• Deliver a Marketing strategy to support the aggressive goals of the EMEA MD while launching a new solution into the market - Progress Pacific.• Build relationships with Elite Application Partner's and Distributors in order to co-market/through-market with, and enable their sales teams to grow both of our businesses.• Identify competitor activity and industry best practice to drive innovation of our Marketing.

Burlington, Massachusetts, Us

• Responsible for the Application Partner (AP) and OEM strategy in EMEA. Working closely with the VP of Indirect Sales to grow the business by 10% annually and actually achieved a 30% Quarter on Quarter growth.• Build a new marketing team from the ground up to deliver across the region, including telemarketing, data analyst and field marketing• Deliver against very specific and measureable goals – Grow business by 10%, acquire net new logos for OEM and cross sell within existing AP’s• Build relationships with Elite APs in order to co-market/through-market with. Working on marketing plans and growth strategies with each• Identify competitor activity and industry best practice to drive innovation of our OEM marketing

Burlington, Massachusetts, Us

ACHIEVEMENT: Was the first Marketing person to win a place at the company “Circle of Excellence” club. Typically reserved for quota carrying staff.ACHIEVEMENT: Co-marketed with Software AG and delivered 155 leads, 1.6mil impressions on banner ads and closed nearly $2mil in revenue• Frequent travel to NA• Formulate the Global OEM & SI marketing strategies to support the delivery of the business plan and objectives in collaboration with the VP's of OEM & SI Sales, along with the VP of Marketing• Manage marketing campaigns from initial brief through to launch and implementation through the Field Marketing group, managing both internal and external stakeholders to ensure that they are fully bought into and behind any activity• Deliver a fully integrated approach across the key stakeholders, Product Marketing, PR, online, training, events etc., to ensure maximum impact to achieve KPI’s• Build personal relationships with Global Accounts to leverage co-funding opportunities and promotional activity• Identify competitor activity and industry best practice to drive innovation of our OEM marketing• Development of training approach and material in collaboration with Solution Engineers Manager• Agree Service Level Agreements with channel heads and provide open and visible reporting

Burlington, Massachusetts, Us

ACHIEVEMENT: Built 18 international web sites and drove the number of downloads from 15,000 to 22,000 within two years.• Reporting directly to the Vice President of Marketing in North America and working with the International Vice President of Sales to identify new markets and develop a marketing plan by channel (OEM & Direct) and region, covering all solution offerings• Responsible for all elements of marketing for EMEA and AsiaPac• Part of the International Management team working closely with Vice President of Sales to deliver localised activity• Frequent travel to North American HQ and across EMEA• Building local Marketing team

Detroit, Mi, Us

ACHIEVEMENT: Generated 3,236 qualified opportunities for region in FY’08 with 157 closing and generating revenue•Reporting to EMEA Marketing Director and RVP to develop marketing plans for all channels (Partner, SI and Direct)•Management of five local and two remote direct reports•Liaise with Corporate Marketing in North America to deliver product launches and brand awareness campaigns across the region•Working with key partner organisations to deliver joint activity, for example BT & Microsoft•Constant communication with eight Regional Sales Directors to deliver local content in the following countries – UK, Ireland, South Africa, Sweden, Denmark, Norway and Finland•Deliver the full marketing mix of activities in multiple languages; direct mail, e-mail, online media, telemarketing and PR

Detroit, Mi, Us

ACHIEVEMENT: Q1 FY’06 “Risks Are for the Weekend” Campaign: Generated 1,349 opportunities for product line across 16 countries with a 4.06% registration rate from direct mail, with 5,132 unique visits to the web content delivered in five languages.•Reporting to EMEA Marketing Director•Management of one remote direct report in the Netherlands•Responsibility for the development and testing solutions across EMEA – QACenter Product Marketing•Working closely with Corporate Marketing in North America and EMEA Marketing Director to formulate EMEA wide Marketing plan•Co-ordinating with local marketing resource to deliver content in five languages across 16 countries•Full use of the Marketing mix including•Management of multiple agencies on each project•Training of sales teams on new solution offerings

Detroit, Mi, Us

ACHIEVEMENT: Worked with Microsoft to deliver a series of joint events attracting 200+ delegates to each in London. Topics included “The Euro” and “Microsoft Exchange”•Reporting to UK Marketing Manager•Working with UK Marketing Manager and UK Managing Director to develop Marketing plan•Promotion, delivery and management of local seminars and workshops•Management of external trade shows and conferences•Delivery of web content, including webinar’s and webcast’s•Use of CRM system to process and monitor all opportunities

Detroit, Mi, Us

•Reporting to UK Marketing Manager•Working with UK Programme Managers to co-ordinate all seminars and trade shows for their solution areas•Managing all logistics, including venue, catering, audio visual, stand build and associated equipment•Delivering around 40 Compuware lead seminars and around 30 trade shows per year•Managing major trade shows in EMEA such as Microsoft TechEd, SAP Sapphire, IDUG, EuroStar and GartnerPPM

Detroit, Mi, Us

UK Marketing AssistantUK Marketing Trainee

Cim, Marketing

Btec, Business And Marketing

A-Level, Design And Geography