- Define Hannah Grey's unique market position and operational frameworks to align with scalable, founder-focused support- Create startup assessment models, messaging frameworks, ICP definitions, and KPI guides to streamline founder support and improve decision-making- Apply new frameworks to portfolio startups, validate their effectiveness, and refine processes to improve utility and scalability- Build a repository of best practices, templates, and tools for startup success, fostering a collaborative community of founders

- Led all branding, go-to-market, advertising, PR, social media, and demand-generation strategies, positioning a white-labeled youth banking product for banks and credit unions nationwide.- Directed channel partner marketing and business development with top banking technology providers, including FIS, Jack Henry, Q2, and NCR, giving REGO access to >4000 financial institutions in the U.S.- Built a robust pipeline of 220+ banks and credit unions within 18 months, representing over 3 million potential customers and a projected revenue of $6+ million through 2026.- Managed investor relations and served as a key stakeholder on the executive team during discussions with potential investors, providing insights on market potential and product capabilities.

- Directed branding, go-to-market, advertising, PR, event social media, and demand-generation strategies for AI-powered medical document analysis and case management software tailored to large personal injury law firms.- Spearheaded a rebrand that positioned Pattern Data as the "secret weapon" for mass tort litigation, driving a 100% YoY increase in site traffic, a 300% YoY growth in social media followers, and a 100% YoY rise in site engagement.- Contributed to 100% YoY revenue growth, leading the company to cash flow positivity as a Series Seed startup.

- Led all marketing functions, including advertising, PR, event marketing, and demand generation, to promote AI-powered private capital portfolio management software for venture capital firms and institutional investors.- Established strategic partnerships with major industry associations, including the National Venture Capital Association and International Limited Partner Association, generating $4 million in revenue in the first year.- Developed and launched the "Most Successful Investor in the World" viral marketing campaign, which created a $500K pipeline within three months, gained over 100K views, and was executed on a budget under $1,000.- Contributed to a 50% YoY growth rate, supporting Aumni’s acquisition by J.P. Morgan Chase in 2023.

- Directed all marketing activities to promote Discovery's educational products to K-12 schools, guiding the division through its acquisition by a private equity firm.- Restructured the marketing team and improved overall efficiency by implementing marketing automation, analytics, and enhanced digital marketing capabilities in an organization previously reliant on traditional print and in-person events.- Launched a targeted campaign to Miami-Dade School District promoting Discovery Education's "TechBook," a digital-first curriculum designed for K-12 education.

- Collaborated with the Chief Marketing Officer to develop a product messaging strategy as FloQast transitioned from a single product to a suite of offerings.- Created a "persona-centric" campaign to humanize the monthly accounting close process, designing mascots for each target audience to increase relatability and engagement.- Enhanced user engagement by increasing time-on-site by 20% on the homepage and key product pages.

Responsible for content marketing, lead-gen, thought leadership, and corporate communications for the company’s predictive analytics solutions.- 100% year over year growth for 3 years in pipeline and revenue; - 40+ enterprise customers such as Beam Suntory, ABInBev, Frito-Lay, Farmers Insurance- Developed and launched the ERIN Engine product and naming convention (External Real-time INsights) to promote AI-based analysis of external leading indicators- Developed and launched the ERIN Predictive Analytics Cloud product as the flagship analytic platform: - Built strategic partnerships with Microsoft, Nielsen, and Host Analytics for co-branded campaigns and thought leadership - Positioned the company to be named Gartner Cool Vendor and win Red Herring Top 100 Most Innovative Companies in 2017, 2018, and 2019- Established frequent thought leadership placements in Forbes, InformationWeek, MarketWatch and Forbes

Responsible for seeking and implementing latest social and mobile technology and applications to improve customer relations, loyalty and operational efficiency - including rapid prototyping and go to market large-scale implementation. - Envisioned/launched "The Ultimate Drive", an industry first social navigation app for BMW Financial Services. Was #1 downloaded navigation app in iTunes App Store. - App employs gamification, influencing customer behavior using game mechanics and performance based rewards- Industry first use of "mobile payment voucher" where existing customers receive $300 off first lease/loan payment.

Responsible for directing overall marketing/advertising strategy for newly formed BMW Financial Services companies, Alphera Financial Services and up2drive.com. Directs multiple external agencies managing multimedia design, consumer behavior/branding, web analytics, cross-channel advertising tracking, and public relations. Also responsible for BMW's online auto finance division, up2drive.com including business development with strategic partners, technology strategy, and social/mobile/marketing strategy.- Implemented industry first social media based customer service platform for up2drive.com.- Social Media platform reduced inbound call volume by 30% while improving customer satisfaction

The PEP Talks were quarterly speaking engagements with the mission to help students find their passions/careers by connecting them with local inspiring professionals.The PEP Talks Event format was 5 speakers, 10 minutes each, 100+ students, and free pizza. Each Event was professionally video taped, edited, tagged, and categorized on http://www.thepeptalks.com to encourage blogging or posting on social network sites like Facebook and to form a community around innovative people and companies in our community.

Corporate brand development, overall site UI/UX, offline and online marketing initiatives (SEO, SEM, display, affiliate, email, print), creative direction of all marketing collateral.Founded in 1999, Swapalease is the world's largest lease marketplace with over $1 billion worth of vehicle leases posted to the site. Swapalease services all aspects of the automotive leasing lifecycle including education, research, pricing, acquisition and lease transfer. The company has offices in Cincinnati and Columbus, Ohio, and is privately held.

Stellarwind helps hi-technology companies to convey their complex ideas, products and services. Our staff's hybrid background in technology and marketing helps us thoroughly understand our client's ideas. We work with companies to identify their critical audience, and we help develop effective sales and presentation material. Along with content consultation, we provide the full spectrum of design services: print, web, animation, digital media, cd-rom, etc. More than a design firm, we are creative communication strategists that understand the importance of crystal clear communication in the technology sector.