Peter Williamson is a Behavior Science | Individualized Marketing | Diverse Audiences. He is proficient in Russian, French and Spanish. Colleagues describe him as "Peter brings an enthusiasm to his work that has a positive ripple effect on his coworkers. At SLOCOG, I was impressed by the number of programs and events he managed. If I ever requested information from him, he would promptly provide it -- sometimes going over and above what I requested. Peter excels at balancing professionalism, energy, and approachability." and "Peter’s unique background in marketing and events management makes him a valuable asset in the expanding field of transportation demand management. His leadership of SLOCOG’s commuter program has resulted in support from 47 mid- and large-sized employers throughout SLO County, representing 22,000 commuters and the collection of useful regional commute data. I appreciate Peter’s attention to detail, his sincere confidence, and the passion he brings to his work. He is committed to changing commuter behavior and making a difference in the community one commuter at a time. Peter regularly evaluates program activities and assesses new opportunities to reduce single-occupant vehicle commuting. Peter leads by example by commuting by bike on a daily basis, and hustles to employer events and meetings across town on two wheels on a regular basis. I have worked with Peter for four years and have watched him grow into an emerging leader in the TDM field. I fully endorse him for a management position in the field of transportation demand management, as he would make an immediate and positive impact on any organization."