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As an Executive Marketing and Communications Leader, I have been recognized for a background in brand development, demand generation and management. I am well-versed in team development, organizational efficiencies, technology optimization, metrics analytics, and public relations. My competencies also extend to budget management, innovation, and modernization. I am passionate about navigating companies within multifaceted industries through business transformation and growth-focused initiatives.Key Achievements include:✅ Leveraged 20+ years of team development and leadership, unparalleled relationship management, and innovation and modernization to accelerate revenue growth and improve operational efficiencies✅ Revitalized an outdated marketing structure, creating global marketing and brand guidelines, enhancing brand consistency and marketing alignment✅ Spearheaded 2 website initiatives to enhance user experience and increase online traffic, partnering with a vendor to overhaul and redesign the company’s website, leading to increased sales funnel entry points, improved SEO rankings, and an enhanced SEO health score, expanding from a 23 to an impressive 85✅ Hired and led a marketing team of 9, overseeing marketing functions related to inbound and outbound activities and events✅ Optimized the company’s social media engagement, achieving a remarkable 10% increase in engagement in just 1 year✅ Distinguished as a marketing and communications expert, earning appointments from 3 consecutive mayors after demonstrating trustworthiness, reliability, and a commitment to excellence Contact me through this profile if you wish to connect.
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Director Of MarketingGuardianAtlantic Beach, Fl, Us -
Director Of MarketingFuturi Jul 2024 - PresentSeven Hills, Ohio, Us -
Fractional Marketing Executive (Volunteer)Crewasis Apr 2024 - May 2024New York, UsShort term volunteer work - Working alongside CEO, Sales, techstars mentors and junior staff to establish strategies and processes for lead generation and brand awareness for Crewasis.ai, a platform that scrubs expansive volumes of data and provides insights and analytics to help companies make informed decisions - in less time than traditional solutions. -
Sr. Manager, Global Marketing|Sr. Manager, Digital Communications|Global Brand Engagement ManagerProlifics Jan 2021 - Mar 2024Orlando, Florida, UsBuilt and led a high-performing team of 4-8 professionals across North America, India, and the UK and managed a $1.2M marketing budget, fostering a culture of collaboration and communication to achieve the organization’s goals and objectives. • Collaborated with innovation team to establish a self-service platform for the sales team to efficiently access and track content.• Developed and implemented an internal communications hub, strategically facilitating the distribution of vital information to IBM sellers that enhanced deal collaboration with Prolifics’ sellers and contributed to an increase in deal closures.• Created global marketing and brand guidelines, enhancing brand consistency and marketing alignment. • Implemented account-based marketing strategy to achieve an increase in SQLs while driving engagement and lead generation. • Spearheaded two website initiatives to enhance user experience and increase online traffic, partnering with a vendor to overhaul and redesign the company’s website, leading to increased sales funnel entry points, improved SEO rankings, and an enhanced SEO health score, expanding from a 23 to an impressive 85. • Steered a transition within the marketing function, upgrading its role from reactive and tactical to strategic and proactive by championing the adoption of data-driven approaches.• Recognized with a leadership award for breaking down silos, establishing robust processes to advance cross-functional communication and collaboration and drive organizational efficiency. -
Marketing And Creative ConsultantIndependent Marketing And Communications 2018 - 2019• Performed as the interim marketing director for Allstate Benefits, analyzing operational gaps, implementing new processes, and representing marketing in a cross-functional team to create an internal portal to enable sellers to retrieve, use, and track content.• Served as producer alongside a creative director to produce recruitment videos for a video communications company, highlighting company culture, values, and career opportunities to attract top talent.
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Director Of MarketingAutoquotes 2015 - 2018Jacksonville, Fl, Us• Hired and led a marketing team of 9, overseeing marketing functions related to inbound and outbound activities and events. • Optimized the company’s social media engagement, achieving a remarkable 10% increase in engagement in just 1 year. • Secured a prestigious monthly column in a renowned food service magazine, demonstrating expertise and thought leadership in the industry through engaging and informative articles. • Improved customer retention rates by producing and launching a series of video trainings, demonstrating innovative ways to leverage software functionalities over traditional methods to strengthen customer satisfaction and loyalty. • Served as a dedicated member of the Senior Leadership Team, providing valuable insights and recommendations to drive the company’s overall marketing success. • Redesigned the website, strategically expanding sales funnel entry points to maximize lead generation and increase profitability. • Championed a cultural shift in internal marketing and communications perception, elevating key metrics within 12 months by promoting cross-functional collaboration through participation in communication activities, offering social media education, and preparing leadership for presentation. • Led efforts to drive underperforming sales for a new kitchen design software, surveying customers to determine needs and goals, then shifting the sales approach, generating significant revenue to achieve a 12-month sales goal in 6 months. -
Improvement Director, Marketing And CommunicationsCity Of Jacksonville 2003 - 2015Jacksonville, Florida, Us• Distinguished as a marketing and communications expert, earning appointments from 3 consecutive mayors after demonstrating trustworthiness, reliability, and a commitment to excellence. • Orchestrated the media coverage for high-impact crime prevention events, resulting in 7+ hours of free media coverage across 3 major networks, strengthening community engagement and awareness of public safety initiatives. • Spearheaded a robust social media strategy, generating a remarkable 70% surge in engagement metrics within a single year, driving heightened brand visibility and audience interaction across diverse digital platforms. • Partnered with external IT developers to engineer a user-friendly mobile app for city parks, enhancing community engagement and accessibility to recreational resources. • Established marketing teams for multiple city arenas, ensuring alignment with organizational goals and providing valuable mentorship and support to facilitate team success. • Rapidly earned leadership positions, leveraging compassion and motivation while establishing trust to create results-driven teams. • Utilized extensive research to produce a series of impactful videos and digital and print assets, securing funding for free swim lessons for 40K+ disadvantaged youth. • Functioned as a team lead during the activation of the city’s Emergency Operations Center, ensuring seamless coordination and effective response to critical incidents and emergencies. -
Public Relations, Communications And Marketing ManagerOneblood 1999 - 2003Orlando, Florida, UsPartnered with CEO and COO to establish PR and communications department and responsible for all executive communications activities. Served as spokesperson and led public and media relations strategies. Served as graphic designer, video producer and web manager.
Pamela Roman Skills
Pamela Roman Education Details
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University Of South FloridaBroadcast News
Frequently Asked Questions about Pamela Roman
What company does Pamela Roman work for?
Pamela Roman works for Guardian
What is Pamela Roman's role at the current company?
Pamela Roman's current role is Director of Marketing.
What is Pamela Roman's email address?
Pamela Roman's email address is pr****@****net.com
What is Pamela Roman's direct phone number?
Pamela Roman's direct phone number is +190438*****
What schools did Pamela Roman attend?
Pamela Roman attended University Of South Florida.
What are some of Pamela Roman's interests?
Pamela Roman has interest in Animal Protection, Children, Aerobics, Gardening, Civil Rights And Social Action, Digitial Video, Environment, New Technologies, Running, Weight Lifting.
What skills is Pamela Roman known for?
Pamela Roman has skills like Public Relations, Social Media, Media Relations, Marketing, Community Outreach, Event Management, Public Speaking, Fundraising, Leadership, Management, Advertising, Copywriting.
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