Product Owner
CurrentCarried responsibility for the full-cycle development of delivery serviceDiscovery- Conducted market and competitor research, cust-dev: 30+ user interviews and surveys to identify customer persona and market opportunities for product strategy formation.- Defined 1,3,5 years product vision, aproved it with stakeholdersDelivery- Defined and reached the main product OKRs in a year, such as Revenue, Profitability, ROI- Developed a new supply planning system, which improved On-Time Delivery by 5%- Increased order conversion rate from 70% to 80% by launching a new order creation form after 20+ A/B tests- Implemented a system for informing clients about cargo movement, which increased NPS by 4 pointsKey mertix- Market share 0% -> 7%- Profitability at 54%- Service scaled from 1 to 50 cities of the country in 1 year