After a short-lived career at ING Bank NL and China I decided to quit my job in 2011 and start an entrepreneurial adventure within the Chinese entertainment industry. 12 years later the team and I have produced over 100’s of festivals and countless more events in over 30 cities all over the country. We have worked with Livenation, ABInBev, Heineken, Philip Morris and local giants like Tencent, Alibaba and Modern Sky Entertainment. We have produced events from 100 people to over 30.000 per day, with artists ranging from Skrillex and Armin van Buuren to Ellie Goulding and Martin Garrix. We have locally produced, promoted, and organized international brands from the likes of Creamfields Festival, Strawberry Festival and Q-dance/ID&T to our in-house created festival brands like CEA Festival and Froggi’s Family Festival. In addition, we have built theatres, managed theme park projects and have created and localized countless of theatre and music productions. After a turbulent Covid period, we are still in Beijing, China and we are here to stay! Dedicated to bringing better music and family entertainment experiences to China and spreading more happiness all over the region, the very best is yet to come!