Preston Nevlud Email & Phone Number

Houston, Tx, Us

Houston, Texas Area

Promoted to lead existing team with increased scope and executive presence. This expanded role focused on directing the team through the launch of a newly developed analytics retainer package to offer all clients access to custom dashboarding and marketing insights. Actively collaborating with executive leadership as a cross-department stakeholder to support in Forthea’s long-term growth strategy while delivering department-specific results. Serving as a thought leader and subject matter expert for all marketing analytics and dashboarding inquires across the entire company.► Formalized the implementation of the Analytics team as an ancillary add-on product for clients. This new team increased the average contract/deal size by 28%, resulting in an increase of $2.2 million in annual company revenue.► Leading 6 diverse teams through the industry transition from Universal Analytics to GA4 through company-wide meetings, small group settings, and 1:1 training.► Managing a team of 3 to oversee all tracking and analytics needs for the full business portfolio of 85 clients. Through utilization of hands-on learning and a culture of success, this team is known by senior executives as the subject matter experts in understanding and communicating client status, current challenges, and future growth opportunities. ► Serving as a client-facing leader with regular executive presentations on marketing findings and web traffic insights to lead discussions on making informed future capital allocation decisions. Using our custom-built planners in Power BI, we were able to predict future growth of an account with 85% accuracy.

Houston, Texas, United States

Promoted to lead existing analytics team. Expanded role focused on spearheading the initiative to optimize website tracking by utilizing new methodologies to reference unique marketing details, leading to ROI analysis, short-term strategy, and planning growth for the company. Expanded the existing team headcount and scope to allow for greater analytics and marketing coverage across a growing account portfolio. ► Lead the development and integration of a new task management system, Asana, for the entire company. This resulted in a 600% decrease in task completion time within the Analytics Department.► Developed a company-wide standard reporting dashboard template for clients to illustrate current marking results and website conversion details. This resulted in an estimated retainer reduction of 43 hours across the entire client portfolio.► Trained and developed 2 new hire Analytics Specialists on the team, thus allowing for expanded growth into marketing intelligence and automation.

Houston, Texas, United States

Created baseline website tracking for PPC (pay per click) and SEO (search engine optimization) marketing efforts to build out client-ready deliverables. Maintained accurate website analytics tracking and determined plans of action for website issues while contributing ideas for continuous website tracking improvement. Built out ad-hoc reporting to show marketing team efforts.► Fostered the use of Looker Studio as a go-to product for account dashboarding for internal quality checks. This contributed to a new standardized process in identifying website users and conversion tracking issues and reducing weekly account quality check time by 75%.► Engaged in website tracking using Google Tag Manager and Google Analytics to build the framework for tracking all PPC, SEO, and Paid Social marketing efforts for 35 accounts.

Houston, Texas, United States

Served as the primary in-car technology expert for sales teams. This alignment promoted the continued technical education with the account executive teams, unlocking their ability to highlight vehicle features during the sales process. Supported clients directly through the post-sales process while creating a bespoke customer service experience.► Through monthly engagement and post-sales support within an average base of 125 clients, organically grew the dealership’s overall customer satisfaction score by 25%.► Developed and delivered unique small-group trainings for the 23 Account Executives focused on new vehicle technology, resulting in a 7% increase in sales post-training.