Patrick Hernandez Email & Phone Number

Texas, United States

Richardson, Texas, Us

Lead 2 direct reports and agency resources in building frameworks and executing plans for employee communications, social media and corporate philanthropy while supporting senior vice president of communications with media relations and executive communications. Used Salesforce, Microsoft SharePoint and Google Analytics to capture employee engagement data to establish regularly cadenced news updates. Support cross-functional teams in internal events, change management projects, product and security alerts and program communications. Bring expertise to ensure consistency, foster collaboration, align strategies and mitigate risks in handling sensitive information. Key Highlights:- Introduced communications strategy encompassing channel and content plan creation, establishing protocols and structure for an 8000-employee organization, including story mining council, employee-focused social media, etc., in the first three months.- Enhanced internal tool utilization and set the foundation for revamped intranet, newsletter, town halls and employee collaboration tools by auditing communications structure and aligning with IT and other business stakeholders in the first six months.- Restructured, re-branded and launched a new corporate philanthropy program with a new partner, Habitat for Humanity International, in partnership with the internal creative team.

Kista, Stockholm, Se

Developed and executed communication strategies on a global scale while managing internal communications, content creation, social media strategy and cross-team collaboration. Partnered with other global strategists in key focus areas such as business performance, cross-functional collaboration, responsible business and more. Key Highlights:– Directed and coached European-based team to build and implement global communications strategies to Ericsson’s 100K+ personnel with special focus on brand, culture, and compensation. – Furthered effectiveness and impact of communication initiatives by leveraging data from analytics, surveys and interviews to enhance implementation, eliminate redundancies and optimize ineffective efforts.– Created coherence around communication efforts by identifying synergies around key messaging to develop compelling storytelling and impactful content.

Kista, Stockholm, Se

Innovated internal messaging tactics for cross-team engagement and information sharing. Enhanced employee satisfaction through initiatives such as events and advocacy programs. Supported leadership communication and managed change communications. Created compelling content to keep employees informed about company news and projects. Ensured effective utilization of the intranet platform for internal communications. Collaborated with cross-functional teams to align messaging throughout the organization. Fostered positive work cultures, drove engagement, and contributed to company's overall success and growth.Key Highlights:– Awarded $3K for contributions in streamlining key crisis communications throughout COVID-19 pandemic shutdown affecting operations and subsequent transition of 7K+ personnel to remote environments.– Demonstrated an achievements-first mindset by spearheading the employee communications strategy and execution for Ericsson North America and successfully managing region-wide, all-employee meetings. – Played pivotal role in driving internal strategy execution, spearheading DEI initiatives, optimizing benefits and compensation and accomplishing numerous significant milestones while offering strategic counsel and executive communications support to regional leadership.

Kista, Stockholm, Se

Aligned comprehensive communications plans aligned with the business unit’s objectives and priorities. Created campaigns and content to foster staff engagement and motivation. Provided strategic counsel and assistance to the leadership team in delivering impactful messages. Worked closely with HR, marketing and corporate communications teams to ensure consistent messaging and branding. Implemented methods to measure the success of internal initiatives and gathered feedback from employees. Organized and supported all-employee meetings and events to promote team collaboration. Addressed organizational changes, mergers, acquisitions or restructuring effectively. Key Highlights:– Spearheaded crisis communications as a key customer point of contact for the highest possible satisfaction throughout the start of the COVID-19 pandemic shutdown. – Facilitated strategy rollout and execution by expertly handling media interviews and contributing to successful customer meetings, showcasing exceptional communication skills and a results-driven approach. – Utilized analytics to assess the impact of employee meetings, newsletters and unit-wide emails, leading to data-backed improvements and optimized engagement.

Detroit, Michigan, Us

Oversaw implementation of effective communication strategies within manufacturing plants while keeping employees informed and engaged. Handled media relations, crisis communication planning, and supported plant leadership and executives. Drove engagement initiatives, ensuring alignment with company goals and fostering positive work culture.Key Highlights:– Contributed to organizational growth and success by fostering a more informed and engaged workforce among 4K+ employees by creating engaging content, increasing community engagement and strengthening corporate relationships. – Improved leadership-to-field staff communication by providing advice to plant executives and manufacturing production teams on impactful communication strategies.

Detroit, Michigan, Us

Served as brand liaison and regional media spokesperson for the southeastern region of the U.S. Built and maintained strong community relations crucial in promoting a positive image of the company within local communities and among relevant stakeholders.Key Highlights:– Led a local agency team of 3-4 people to develop and implement grassroots activities for the Miami market.– Enhanced activations for regional sales and marketing teams’ leadership by offering strategic counsel.

Detroit, Michigan, Us

• Lead logistics planning and execution for local, regional and national events, includinglaunches for the 2013 Cadillac ATS, 2014 Chevrolet Impala and 2014 Chevrolet Corvette Stingray• Explore new solutions to decrease complexity in planning and execution processes, including mobileand online tools (e.g. email analytics, Google Drive, Sharepoint, ExactTarget, etc.)• Develop technological solutions to reduce program cost and improve team efficiency

Detroit, Michigan, Us

• Developed strategies for internal product launches, established the first structured internal plans for auto shows and provided internal support to division communications and marketing teams• Redesigned layout of, established the guidelines for and set up click-through metrics to measurereadership of the daily email newsletter received by more than 26,000 U.S. employees• Reorganized the midwest-focused “employee journalist” program to include employees fromaround the U.S. to increase employee engagement with company brands and products• Assisted in onboarding tools to decrease work complexity, including a new internal contentmanagement system, distribution list creator and internal online video system

Provo, Ut, Us

• Create and manage BYU and BYU News social media websites including the first official BYU Facebook and BYU News YouTube• Monitor and respond to general comments on BYU website• Create content for the BYU Home page

Detroit, Michigan, Us

- Assisted GM corporate social media team in creating digital content and messaging to reach various markets- Assist GM brand teams with social media events and campaigns- Researched and assisted in developing digital media production and distribution strategy- Acted as a GM spokesman for Hispanic media at a consumer outreach event in Philadelphia resulting in local Hispanic broadcast coverage of the event

- Began the transition of FORUM from a newsletter layout to anewspaper design- Increased the number of articles submitted and published by 50%- Created FORUM marketing team to increase advertisements andonline media marketing for FORUM and PRSSA- Redesigned the FORUM website and increased online interactivity- Created and managed PRSSA National social media sites including the first official PRSSA National Fan page

• Supervised creation of first-ever official department blog(byucomms.org), Facebook page, Twitter (@BYUComms) and other social media• Helped increase followers of @BYUComms Twitter to over 900• Produced and managed first official department newsletter website• Drafted and pitched various press releases to local media outlets• Assisted in development of promotional materials for theDepartment of Communications account