Patrick Hernandez Email & Phone Number

Texas, United States

Richardson, Texas, US

Lead 2 direct reports and agency resources in building frameworks and executing plans for employee communications, social media and corporate philanthropy while supporting senior vice president of communications with media relations and executive communications. Used Salesforce, Microsoft SharePoint and Google Analytics to capture employee engagement data.

Kista, Stockholm, SE

Developed and executed communication strategies on a global scale while managing internal communications, content creation, social media strategy and cross-team collaboration. Partnered with other global strategists in key focus areas such as business performance, cross-functional collaboration, responsible business and more. Key Highlights:– Directed and.

Kista, Stockholm, SE

Innovated internal messaging tactics for cross-team engagement and information sharing. Enhanced employee satisfaction through initiatives such as events and advocacy programs. Supported leadership communication and managed change communications. Created compelling content to keep employees informed about company news and projects. Ensured effective.

Kista, Stockholm, SE

Aligned comprehensive communications plans aligned with the business unit’s objectives and priorities. Created campaigns and content to foster staff engagement and motivation. Provided strategic counsel and assistance to the leadership team in delivering impactful messages. Worked closely with HR, marketing and corporate communications teams to ensure.

Detroit, Michigan, US

Oversaw implementation of effective communication strategies within manufacturing plants while keeping employees informed and engaged. Handled media relations, crisis communication planning, and supported plant leadership and executives. Drove engagement initiatives, ensuring alignment with company goals and fostering positive work culture.Key Highlights:–.

Detroit, Michigan, US

Served as brand liaison and regional media spokesperson for the southeastern region of the U.S. Built and maintained strong community relations crucial in promoting a positive image of the company within local communities and among relevant stakeholders.Key Highlights:– Led a local agency team of 3-4 people to develop and implement grassroots activities.

Detroit, Michigan, US

• Lead logistics planning and execution for local, regional and national events, includinglaunches for the 2013 Cadillac ATS, 2014 Chevrolet Impala and 2014 Chevrolet Corvette Stingray
• Explore new solutions to decrease complexity in planning and execution processes, including mobileand online tools (e.g. email analytics, Google Drive, Sharepoint, ExactTarget, etc.)
• Develop technological solutions to reduce program cost and improve team efficiency

Detroit, Michigan, US

• Developed strategies for internal product launches, established the first structured internal plans for auto shows and provided internal support to division communications and marketing teams
• Redesigned layout of, established the guidelines for and set up click-through metrics to measurereadership of the daily email newsletter received by more than 26,000 U.S. employees
• Reorganized the midwest-focused “employee journalist” program to include employees fromaround the U.S. to increase employee engagement with company brands and products
• Assisted in onboarding tools to decrease work complexity, including a new internal contentmanagement system, distribution list creator and internal online video system

Provo, UT, US

• Create and manage BYU and BYU News social media websites including the first official BYU Facebook and BYU News YouTube
• Monitor and respond to general comments on BYU website
• Create content for the BYU Home page

Detroit, Michigan, US

- Assisted GM corporate social media team in creating digital content and messaging to reach various markets- Assist GM brand teams with social media events and campaigns- Researched and assisted in developing digital media production and distribution strategy- Acted as a GM spokesman for Hispanic media at a consumer outreach event in Philadelphia.

- Began the transition of FORUM from a newsletter layout to anewspaper design- Increased the number of articles submitted and published by 50%- Created FORUM marketing team to increase advertisements andonline media marketing for FORUM and PRSSA- Redesigned the FORUM website and increased online interactivity- Created and managed PRSSA National social.

• Supervised creation of first-ever official department blog(byucomms.org), Facebook page, Twitter (@BYUComms) and other social media
• Helped increase followers of @BYUComms Twitter to over 900
• Produced and managed first official department newsletter website
• Drafted and pitched various press releases to local media outlets
• Assisted in development of promotional materials for theDepartment of Communications account