-Multiplatform Content Strategy: Developed and managed content across platforms including Facebook, Instagram, YouTube, and TikTok, focusing on ad content creation.- "Developed brand voice and community engagement through UGC on SNS platforms (FB, IG, TikTok, YouTube, Shopee Video), managed tag and review activities on Facebook & Instagram, and built customer trust through influencers and UGC."-E-commerce Operations: Managed and operated stores on e-commerce platforms and TikTok.-Influencer Contracts: Negotiated and signed contracts with influencers to promote products.-Customer Feedback: Established and optimized customer feedback response processes for the customer service team.-Outline Development: Designed outlines for landing pages and sales websites.

Responsibilities:- Led end-to-end planning and execution for TVC videos/campaigns: managed budgets, contracts, and plans. Developedcampaigns for brand storytelling, assigning tasks to members, executed workflows, tracked timelines/costs/contracts, andreported overview to managers.- Built relationships with models and micro-influencers for authentic brand stories.Detail:- Conceptualizing marketing campaigns and creating content ( Posts/ Scrips picture angle/ scrips video) outlines forInstagram/Facebook/Tiktok- Planning budgets, costs, and budget management- Sourcing studios, models, agencies/ KOL/KOC to execute campaign strategies- Drafting contracts for personnel/Agency involved in product creation- Leading pre-production meetings prior to content creation with agency/ Marketing team/KOC/KOL- Participating in and managing content creation sessions- Receiving feedback and adjusting outlines/plans- Planning and executing ad campaigns /Operating and optimizing ad campaigns- Managing e-commerce sales channels (Shopee/TikTok Shop) during campaigns- Packaging, inventory management, and oversaw after-sales and customer service activities for B2B and B2C platforms.