Patrícia Naomi Matsuda Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Remoto

• Acting as Business Owner• Represents the service in business strategy discussions and provides strategic advice to the service team• Analyzing the market and resellers’ needs• Optimizing the value of the work the Development Team • Planning marketing strategies for resellers’ marketing campaigns for seasonal periods• Monitor and report product performance• Creating and owning the Product Roadmap and OKRs• Leading A/B tests and growth strategies• Reviews and approves identified service risks and mitigations• Evaluate product and find ways to improve performance

São Paulo, Brasil

Product Lead:• Managing and prioritizing backlogs• Analyzing the market and customers’ needs• Collaborating closely with cross-functional team• Monitoring the product's performance and gathering feedback from customers and stakeholders• Optimizing the value of the work the Development Team • Creating and owning the Product Roadmap and OKRs• Defining sprints’ objective• Monitor product performance• Create reports and presentations about product data findings• Leading A/B tests and growth strategies• Evaluate product and find ways to improve its performanceSEO & Content Lead:• Mapping tasks in the SEO roadmap planning• Validating SEO implementations and measuring its results• Keyword research and competitors GAP analysis• Providing target terms, anchor texts and other SEO opportunities for both social and content teams• Leading the SEO strategy at ge.globo• Conducting A/B tests and reporting daily results for the content team• Leading the In House Performance team with the journalists team• Leading the journalism team into drive-driven content writersEsports & Gaming Lead• Managing content products, specially podcasts, live streamings, partnerships with influencers and Esports organizations;• Reporting Esports internal performance;• Creating business projects for advertisers interested in Esports;• Leading Esports pillar strategy at ge.globo

• Planning media strategies for client’s marketing campaigns for seasonal periods, product launch and E-commerce performance.• Executing and guiding the operational team to implement Search, Display and Video campaigns (Focused on Google Ads).• Leading Data-Driven decisions through media planning and strategy. • Organizing the whole billing and media processes. • Leading and organizing creatives projects with the Design team. • Reporting and presenting Data Studio and PowerPoint reports for the Client’s marketing team.

São Paulo, São Paulo

Responsible for:• Creating and approving digital marketing strategies for the company, both for brand and content, as well for data and performance.• Using ad platforms such as Facebook, YouTube AdWords, SA360, Twitter, etc.• Analysing and creating reports for the whole company about media and marketing results.• Management of creative teams and e-commerce projects;• Actively participating in the company's digital transformation process;• Product owner of the internal digital resellers project;

São Paulo, São Paulo

Responsible for:• Planning media strategies for client’s marketing campaigns.• Executing media campaigns on ad platforms such as Facebook, YouTube, AdWords, SA360, Twitter, etc.• Worked with Lollapalooza’s case with Chevrolet.• Analysing and optimizing campaigns, A/B tests and data driven decisions;• Planning programmatic media strategies;• Organizing billing and media processes;

São Paulo, São Paulo

• Using ad platforms such as Facebook, YouTube, AdWords, SA360, Twitter, etc.• Creating media plans for client’s marketing campaigns.• Analysing and optimizing campaigns, A/B tests and data driven decisions;• Creating reports.

São Paulo E Região, Brasil

Comunicação Social - Publicidade E Propaganda

Identidade Visual E De Marca, Design E Comunicação Visual