IntoTheMinds provides business intelligence services to B2B and B2C clients. We combine various approaches to answer the most difficult questions (product adoption, churn, loyalty, bottom line improvement) : - data modelling (in R, SAS) - data visualisation (in Tableau, PowerBI) - quantitative methods (surveys of representative samples in 20+ countries) - qualitative methods to determine factors influencing behaviours - design thinking We provide services to all sectors of activities, be it in B2B or B2C, in France, Belgium, UK, The Netherlands, Luxembourg, Germany, Italy and beyond.

I'm senior researcher at the Université Libre de Bruxelles.I started at the Emile Bernheim Center, Department of Marketing of the University of Brussels. My research topics included customer satisfaction and loyalty, consumer behavior, complaints management, SME creation and growth.I was appointed Senior researcher in the communication department (LaDisco Lab) as of 01/04/20. My research program focuses on e-communication topics. Exploration and exploitation of massive datasets retrieved from Linkedin. I particular I'm making use of NLP algorithms to model interactions and predict reactions.

RUSÉE is a Belgian brand that produces limited editions of luxury, design, innovative and eco-friendly accessories.

I am in charge of Big Data and personalization at RTBF. My responsibilities span from collecting, storing, analyzing the data, to innovation in data collection through legal aspects (GDPR, ePrivacy, ...). I'm directly reporting to the CEO (Jean-Paul Philippot).Besides the whole change management program (impacting hundreds of people) here are some technical achievements of the last years (nothing possible without a great team ! ) 1) Creation of 3 families of innovative algorithms - Recommendation systems adapted to the context and counterbalancing filter bubble effects - Automatic metadata generation algorithms for articles, videos and audios - Algorithms of consumption patterns2) creation of overarching data centralization (datalake in AWS) platform to store all users data at RTBF.3) Change management, training and internal communication4) Recruitment and management of technical team (data scientists, architect, developpers, ...)5) launch of Single-Sign-On (SSO) : one of the first among public service medias6) Data analysis and segmentation 7) Implementation and follow-up of CRM actions8) Development of partnerships with academic world and technological startups 9) Initiation and follow-up of external contacts with telecom operators, foreign broadcasters, IT suppliers, advertising partners, official organizations10) Development of new data policy for RTBF and subsidiaries (implemented as of 12/2016 : see http://www.rtbf.be/charte) and an algorithmic governance fulfilling GDPR

Reconciliation of various databaseBusiness Intelligence and visualization of data under Tableau.Identification of sales patterns per plant, vehicle, geographical areaPrediction of vehicle sales

I was elected in July 2017 Chairman of the Big Data Initiative (BDI) of the European Broadcasting Union. Before July 2017 I was serving as Chairman a.i.With the steering committee members we are coordinating the efforts to raise awareness on Big Data among our peers in 53 countries. The Big Data Initiative covers GDPR, development of SSO and algorithms for our members, data-based content creation, analytics issues.We organize an annual 2-day international event in Geneva as well as regular workshops and masterclasses on different topics : personalization, Single-Sign-On, ethics and algorithms, ...We welcome insights and contribution from specialists outside of the broadcasting world.

Various data projects conducted for the whole vehicle range.1st project (2018) : enrichment of a database of 4.5m B2B car registrations, determination of look-alikes, visualization of data under Tableau, determination of targets to call for direct marketing actions on the occasion of the launch of new Corolla.2nd project (2019) : reconciliation and analysis of databases for the whole vehicles range (7 models). Dashboarding of B2B sales under Tableau. Determination of sales patterns across industry, firm's size, geography, turnover, ...

Business intelligence project aiming at identifying 3 AI-based technologies that ARTE could test.Review of more than 100 projects, technologies and POC's carried out in Europe and USA.

Modelling of customer churn based on 4 different databases (profile, transactions, direct marketing campaign, reactions to campaigns). Reconciliation of databases using ETL, enrichment using open data and facebook data. 20+ prediction models created; 64% of variance explained, representing a jump of 55 percentage points compared to the previous use of socio-demographics data only.

Monizze (UP Group) wanted to assess the opportunity to leverage its customers base in the area of couponing.Originally defined as a market research assignment, it quickly turned into a Big Data project where data would be collected to create a new customer experience around e-couponing through a mobile application. Deliverables :- proposal of architecture for data collection processes- assessment of a mobile application mockup- Proposal of a tracking technology to collect data on behaviors- Qualitative market research to find success factors- Definition of a behavioral model with 5 highly-correlated variables

After a thorough analysis of the models at hand and based on the conclusion that the variance explained was too low, we decided to restart from scratch and build a new model.A qualitative methodology was set up to find the variables to include in the prediction model. This qualitative methodology was based on open coding of interactions between call center agents and customers on the one hand, and on structured customers' interviews on the other hand. A new model was proposed and validated that correlated certain dimensions of service quality, technical KPI's, brand perceptions and churn. An innovative framework to measure customer experience and emotions was also introduced.

IntoTheMinds was chosen to train BEA employees in the field of market studies and to coach the best start-ups of the Brussels Region.

carried out several assignments in the marketing and finance departments - marketing analysis and project management of Globify, a e-commerce solution to improve cross-border deliveries - program manager of 'BPI Finance 2.0", a series of 12 projects to improve the reconciliation, decrease the costs and increase the revenues of international mail and parcel flows

The BSE Academy is a program financed by the Brussels Region and by the European Fund for Regional Development (FEDER) to help green entrepreneurs. During 5 months, 8 teams of 2 to 4 people with complementing skills will be accompanied and coached

Project management of large and complex projects (>10m€), revolving around IT (PC and PLC) and automation (see 2 examples in the videos below).Teams managed >10 people in each case.3 projects carried out over more than 4 years: Fedex Hub at Cologne airport, Europool System in Sint-Katelijn-Waver, and Roger&Roger (famous for the brand Crocky) in Mouscron.

IntoTheMinds carried out several assignments for ProDegustation, leading to (among others) following results : loyalty rate doubled, WOM doubled, market share up by 20 points.We were the first to negtotiate exclusivity partnerships with Bongo/SmartBox and the teams created a gift box that was a hit during Christmas 2009. We prepared the company for selling and assisted during the due diligence process. ProDegustation was successfully sold in July 2011Watch the ProDegustation testimony on www.IntoTheMinds.com

IntoTheMinds carried out a middle-term assignment for the leader of fresh juices in Belgium : - market research, customers interviews - mapping of customers needs - satisfaction and loyalty audit - definition and implementation tools to measure customer satisfaction

IntoTheMinds conducted a strategic analysis of Excellencis’ business model, a SME sponsored to 100% by Pfizer, to determine the sustainability of the business.We eventually proposed Excellencis’ management a new diversification strategy and advised to abandon the previously targeted clientele

IntoTheMinds worked for DHL at the time of the merger with Deutsche Post. We worked on defining best practices, creating cost-cutting processes and contributed to the training of managers from all European countries. The implementation led in Denmark to a 11% decrease of operations hours.

Managed the development of complex products for prestigious clients such as Daimler Chrysler, Audi and BMW.Realizations include : Mercedes CL-Class, Audi A2, Audi A3

Developed within a very short period of time new polymers with an innovative statistical method (Design of Experiments)