Pietro Marega Email & Phone Number

Milano, Lombardia, Italia

Milano, Lombardia, Italia

• Developed outbound strategies to target a database of over 1000 contacts for new prospects.
• Led the complete sales process, conducting product demos and creating tailored commercial proposals.
• Customized product features to meet individual needs, such as designing learning paths for company sustainability initiatives.

Milano, Lombardia, Italia

• Monitored brand’s performances and positioning by fine tuning the structure of an interview track and analyzing and reporting findings to Senior Management.
• Increased by 50% loans applications by identifying the ideal user journey through 20 generative interviews and 50 user tests in 3 stages of the product development.
• Influenced stakeholders’ decisions about a new tax management product by identifying users’ behavioural patterns through 12 user tests on 2 prototypes.
• Identified key leverage points to market new insurance products by uncovering customers’ needs and wants through a survey on 120+ HYPE users.

Bologna, Emilia-Romagna, Italy

• Designed and led a quantitative research study on service robots with 100+ participants contributing to the development of the field of social robotics
• Designed and led a qualitative research study on human-robot collaboration by conducting 12 interviews indentifying a gap in the service marketing literature.
• Authored a 20-page report on the impact of new technologies on the service blueprint by reviewing 100+ articles (accepted for a national conference).
• Led group discussions on key management topics such as marketing, strategy, and organizational behaviour by writing and presenting research projects.

Milan, Lombardy, Italy

• Led in-depth discussions on key consumer psychology topics such as decision-making, motivation, attitudes, and consumption by guiding 30+ students in step-by-step methodological and theoretical analyses for a total of.
• Managed an online teaching forum to stimulate further discussion among students by posting weekly questions and illustrating real-world examples of the application of consumer psychology by companies.
• Co-conducted oral examinations of 30+ students at the end of the course.

Milan, Lombardy, Italy

• For MAREF - Master in management for retail and franchising:
• Managed the program’s digital platform by defining its structure, uploading learning material, and scheduling the availability of contents.
• Coordinated teaching activities by managing relationships with external guests, faculty staff, students and logistics for in-person and virtual meetings.

Milan, Lombardy, Italy

• Assessed the impact of COVID-19 pandemic on managerial sentiment by surveying 350+ Italian managers expanding the knowledge of organizational coping strategies of small- and medium-sized companies.
• Provided 150+ students with access to state-of-the-art literature by revising 6 chapters of my supervisor’s consumer psychology manual.
• Co-designed and led a quantitative research study on the impact of design in human robot interaction with 150+ participants contributing to the exploration of the role of aesthetics in the field of robotics.

Milan, Lombardy, Italy

• Consulted at a start-up to perfect the CX of its digital solution.
• Tailored the interview protocol on user personas advised by a service lead.
• Identified major pain points by conducting 15 one-hour UX and CX interviews with usability tests. Extracted key insights with thematic analysis.
• Proposed re-design solutions and recommendations on brand communication strategies to foster the start-up’s expansion and growth.

Milan, Lombardy, Italy

Master'S Degree, Business And Decision-Making Psychology, 110/110 With Honors

Thesis project: designed and executed three experimental studies with 150+ participants on the impact of robots' design in interactions.

Advanced Statistics, Marketing

Doctoral summer course focused on learning how to analyse, interpret and extract valuable insights from complex data scenarios by forming.

Competitive Strategy & Game Theory, Management, A

Bachelor'S Degree, Psychology, 98/110