Responsible for overseeing and driving the development and execution of all Global Touring & Festivals projects, from initial deal closure to final delivery. Works closely with the VP of Global Touring & Festivals to ensure strategic planning, decision-making, and execution align with business objectives. Plays a key role in optimizing department efficiency and ensuring the success of each event.*Core Responsibilities:*- Leads the planning and execution of global tours and festivals, ensuring alignment with strategic goals set in collaboration with the VP.- Provides strategic insights to support decision-making, contributing to contract negotiations, budget management, and overall project direction.- Monitors project performance, ensuring timelines and business plans are adhered to for all initiatives.- Manages a multidisciplinary team, ensuring continuous development, training, and guidance to maintain high performance.- Streamlines processes from initial project proposals to final execution, ensuring all projects align with company goals and strategic direction.- Produces regular reports on project progress, ensuring data-driven decisions across all stages.Interfaces with key stakeholders, including international partners and festival organizers, to ensure smooth communication and successful collaboration.

As an Assistant Editor for the Culture Desk, responsible for coordinating the editorial team and overseeing the production of cultural content. Key duties include:Team Coordination: Managing the editorial team, ensuring efficient workflow and communication between writers, editors, and other departments.Editorial Planning: Preparing editorial pitches and coverage plans, aligning content with current cultural trends and audience interests.Coverage Strategy: Planning and managing coverage of cultural events such as festivals, exhibitions, and major releases in film, music, and the arts.Text Editing: Editing articles, reviews, interviews, and features, maintaining high editorial standards and consistency with the publication's style guide.Content Commissioning: Assigning work to freelance writers and contributors, selecting content based on their expertise and the editorial calendar.Deadline Management: Ensuring content delivery on time and maintaining editorial schedules to meet publication deadlines.Collaborative Projects: Working with other sections (music, visual arts, literature) to develop cross-section projects and thematic issues.Quality Control: Guaranteeing that all content adheres to journalistic standards of accuracy, depth, and relevance.Trend Monitoring: Keeping the publication updated with emerging trends in culture, the arts, and relevant contemporary topics.

- Curated and acquired music content, leading booking efforts for festivals and tours.- Created, planned, and executed projects in collaboration with multiple departments (Operations, Marketing, FP&A, Sales).- Developed and implemented comprehensive communication strategies to promote events and engage target audiences.- Managed promoter relations, including settlement processes and administrative booking responsibilities.- Provided PMO support, ensuring end-to-end project management and alignment with company objectives.- Crafted detailed business plans, overseeing budget control and financial performance.- Handled legal and financial documentation to ensure compliance and successful execution of contracts.

**** Promoter, Curator, Artist Relations, Booking Manager - Primavera Sound 2022

Key responsibilities:
Curated music content, led acquisition and booking efforts;
Developed business plans and managed budget control;
Executed legal and financial documentation.

*** Junior Promoter - Global and National Touring, Live Nation Brasil
Key responsibilities:

- Promoter:
Provided insights on market opportunities and conducted target market analysis;
Supported artist offer decisions and researched proposed content impacts in Brazil (audience profiling);
Assisted in routing planning for national and global tours.

- Press and Marketing:
Supervised promotional campaigns and generated insights;
Coordinated announcements and on-sale schedules for new content;
Acted as the interface between artists and local companies involved in events;
Developed briefings and ensured the execution of media and press needs, including press requests and ticket giveaway actions.

- Ticketing:
Liaised with the ticketing company to build websites and plan ticket promotions;
Assisted in the operational process for ticket sales;
Created comp grids and developed presentations for sponsorship and promotional purposes.

- Interface:
Managed venue bookings and liaised with local promoters, artist teams, and agencies to provide sales updates;
Identified potential conflicts and scoped prospects for new concerts.

- Sponsorship:
Supported the sponsorship department by providing necessary recaps and information from promoters and the booking team;
Assisted with daily operations within the sponsorship area.

Primeiro programa de música feito nos stories do Brasil, o Tem um Gato na Minha Vitrola foi eleito o projeto mais inovador de 2017 pela SIM São Paulo. Entrevistas, resenhas de discos, coberturas de shows e festivais. Tudo de 15 em 15 segundos.

Escrever análises, opiniões e crônicas diárias no portal UOL sobre música (e também cultura pop e popular)

Resgate dos valores editoriais da marca no Brasil, com ênfase na gestão de pessoas, velocidade na produção de conteúdo de qualidade e elaboração de estratégias para as redes sociais. + Recriar o canal de YouTube da RS Brasil, com entrevistas, listas, curiosidades e sessions. Estreia prevista para 4/2019.

Elaboração de reportagens, perfis, entrevistas, críticas e análises sobre cinema, televisão e, principalmente, música. Responsável pela organização da cobertura de shows e festivais, como Rock in Rio e Lollapalooza.