GUD is a campaign focused 360 agency with a client list that includes BVG, rbb, eBay Classifieds, DKB, Bio Company, Deutsche Telecom, Uber etc. • Creative lead on numerous successful pitches.• Create campaign concepts, art direction and branding for diverse clients• Creative lead on large national campaigns• Lead teams of agency creatives and many freelanceers• Presentations in German and English

For the last few Years I have been working on a variety of digital and traditional projects on a freelance basis. I have also launched a Fine Art career represented by Serena Morton Galleries.Recent Projects include: • GUD.berlin• XBOX • DKB• Vashi (diamonds/luxury), 6.17- present, creative direction/re-branding• Deviant & Dandy Brewery, 9.16 - present, creative direction/branding• 33Seconds (social agency), 3.17 - 6.17, contract creative direction• Eric Clapton, 1.17 - present, artwork & designhttp://digital.pobiak.com/http://fineart.pobiak.com/

The Corona virus decided my time at Serviceplan would be quite short. While there I worked on international campaigns and corporate design for some of Europe’s largest brands including Deutsche Bahn, Vorwerk, München Messe etc. Key responsibilities wereBranding and corporate identityCampaign conception and creationPresenting & presentation preparation

Reporting directly to the MD of EMEA, I was responsible for creative content for InMobi’s largest global accounts. I had five direct reports but managed project based teams of up to 20 people and traveled throughout the EU and USA to pitch or present to key clients and agencies.• Consulted for King, Sky, Supercell, BBC and Rovio on advertising strategy, ad creative and app monetization.• Presented creative pitches to clients & agencies.• Presented and lectured on mobile rich media creative at agencies, conferences, conventions etc.• Managed & hired all creative staff for EMEA.• Pushed and supported all creative staff to maximize quality of creative output and insure all campaigns are delivered on time.• Lead creative on all campaigns produced by InMobi in EMEA.

I began at MySpace in 2007 as a contracted Designer. I was quickly promoted up through the ranks to become the most senior creative outside of the Beverly Hills headquarters. I was also the only international employee to survive all 6 rounds of redundancies before the final sale of the site in 2011.• Lead the design and production of iTunes Festival Live event, where 62 bands were streamed live on the site in 31 days. With only 24 days to create sub-brand design, build the hub page, implement live Quicktime streaming, create banner campaigns specific for each night and optimize for iPad (a product that was not yet available during production of the project). • Redesigned the UK homepage in 2009, which doubled interactions with the page.• Suggested & developed first style guide ever used by MySpace anywhere.• UK style guide was then picked up and used by every market, except for the USA, improving all markets’ stats as it had in the UK.• Worked with agencies, such as BBH, on large scale campaigns, like the “Get Real Close” and “Fan Video” music campaigns as well as the eventually cancelled global re-launch campaign.• Designed micro-sites for brands, such as iTunes, Intel, Vodafone, Sony, Ford, Orange, MTV and nearly every major film studio and music label.• Produced creative concepts to brief for pitches & created internal concepts, which were then pitched to brands or agencies.• Art direction for outsourced creative work.• Streamlined UX for all MySpace projects.