Kiril Popov-Cherkasov work email
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Kiril Popov-Cherkasov personal email
Project management. Branding, management of marketing, advertising, loyalty, CRM. Innovative, Digital & Mobile Marketing, client service and CRM technologiesOver 15 years of unique cross-industrial experience in Marketing, Customer Service, CEM, Campaign Management, CRM, Direct marketing, Project management, Business process optimization, Branding, Design and management of CRM projects and development of Loyalty programs. Good in development and operations of new projects and “start-ups”, strong in managing and leading people. Successfully operated as middle and top level manager in organizations of different size and structure. Specialties: Traditional Marketing Digital MarketingBrandingProduct ManagementCEM (Customer Experience Management),CRM (Customer Relationship Management), Business processes set-up and optimizationCustomer Retention, Loyalty Programms development, Customer Development (up-sell, cross-sell strategies), Campaign ManagementCustomer Services development and management, Call Center management, Customer Relations Management consulting
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Ecommerce Director, Board MemberФокстротUkraine -
Co-OwnerBank.Ua Sep 2019 - PresentKiev Region, Ukraine
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Ecommerce Director, Board MemberФокстрот Feb 2019 - PresentКиїв, Киев, Украина -
MentorKneec.Com Global Real Estate And Rental Eco-System Jun 2016 - PresentKNEEC is a real estate marketplace, which completely covers entire process of buying and renting real estate despite all the borders.KNEEC is a real estate eco-systemKneec combines all the participating relations for buying, selling and renting real estate in one place. Starting from realtors and real estate consultants to translators and lawyers.
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Director Of MarketingHelen Marlen Jul 2017 - Mar 2019UkraineDevelopment and implementation of marketing strategiesDevelopment of Architects and Brand PlatformsFormation of an integrated communication strategyBudgeting of marketing activity and promotion of TM;Market analysis, segmentation, portfolio management;Management of product introduction;Development of external and internal PR strategies;Development of Digital-marketing strategies;Development of media marketing strategies.
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Business Advisor, CooMtax™ Mar 2017 - Oct 2017Kiev Region, UkraineDevelopment of strategy and conceptAnalysis of Legislation, study of legal issuesPreparation of marketing reports containing description and analysis: world and regional markets, industry segmentsDevelopment of marketing and PR strategy, management of marketing and strategic analysis departmentsIntegration in the work of the consulting service of employees of other departments -
Co Owner, PartnerFirst Kazakhstan Portal Oct 2015 - Oct 2017Казахстан
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Senior Managing PartnerFirst Car’S 1Kz Feb 2014 - Oct 2017KazakhstanStrategic consulting, design and brand development. Providing the creation and promotion of the project on the local market, attracting investments
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Marketing DirectorSoftinvest Holding Nov 2015 - Jun 2016UkraineDevelopment of brand strategy, brand creation platform. Development of the concept of positioning, unique distinguishing characteristics, determining the needs and values. Identify and develop strategic and creative platforms. Develop strategies to promote the brand to withdraw it on the market -
Marketing ConsultantUapay Nov 2015 - Jun 2016UkraineFull product development cycle, and marketing support -
Consultant For The Implementation Of Digital Banking (Altyn Bank)Hsbc Commercial Banking Jun 2015 - Aug 2015Kazakhstan -
Marketing ConsultantCredit Dnepr Bank Jun 2014 - Aug 2014Ukraine -
Marketing Director At Start-Up Retail BankBitbank Feb 2013 - Jun 2014Kiev, UkraineDevelopment of brand strategy, brand creation platform - unique values and characteristics of the brand, competitive advantage, the formation characteristics of brand marketing. Development of the concept of positioning, unique distinguishing characteristics, determining the needs and values. Identify and develop strategic and creative platforms. Develop strategies to promote the brand to withdraw it on the market -
Client Service Director, Ceo AdviserСеть Магазинов Цифровой Техники Alser Mar 2012 - May 2013KazakhstanLeading and nurture the client services team to provide the very highest levels of client servicing.Building strong client relationships at the highest level.Identify and convert new business opportunitiesLeading the client servicing team:— regular fortnightly reporting— resource planning (assign appropriate team members to projects, resolve issues)— appraisals and personal development of the client servicing team (setting and reviewing targets, contributing to remuneration conversations)— recruitment of new team membersLead the process of writing and executing client development plans for Key Client Relationships Develop best practice in client servicing and to run regular sessions with the client servicing team to share knowledge and experienceSeeking and develop client development opportunities. -
Head Of Marketing Research & CrmFoxtrot Jun 2011 - Mar 2012Kiev, UkraineCollecting, processing and systematization of information on markets, customers.Systematization of the processes of research and modeling of market situationsAnalysis of sales, the formation of consumer portrait (installation, configuration and use of Oracle Business Intelligence)Coordination of Mystery Shopping and Mystery Calling -
Head Of CrmFoxtrot Feb 2008 - Jun 2011Develop and implement marketing strategy for brands, «Foxtrot. Household products», «FOXMART», «5OK»Build and control all business processes within the CRM strategy of the CompanyDevelop and implement a comprehensive program to promote areas of Customer ServiceDevelop and implement marketing activities to retain customers, improve the performance of frequency and volume of repeat purchasesThe development, coordination and implementation of coop-activities with other market participants - leaders in their segments (Silpo, Agromat, Shell, Okko, etc.)Advisory support to regional offices on issues of advertising campaigns, compliance with corporate standardsOptimization of business processes in service. The introduction of tools of management by objectivesThe development, implementation and maintenance of customer loyalty programs for brands, "Foxtrot" (TM "Comfort program»), «FOXMART»Formation and implementation of communication and advertising strategy based on a model of segmentationThe implementation of the automation of business-processes and regulations when dealing with clients.Concept development, organization of production of the corporate magazine "Comfort +" (circulation 30 000)Concept development, organization of the portal www.my-comfort.com.uaDeveloping the concept of presence "Foxtrot" in Social Media. The organization, run and support for facebook.com, vkonatkte etc.Management Service for work with the claims. Quality control tinning consumers on the WebManagement of internal Contact Center(0-800, 18 operators)Development and control procedures for client service -
Leading Expert On Loyalty ProgramsFoxtrot Feb 2006 - Feb 2008Strategic consulting, generated new development deals, calculation of mathematical model of programs of loyalty, working out, introduction and support of marketing tools within the limits of loyalty programs. Start UP "The Сomfort Program" from the Foxtrot, with organizational, technical, advertizing support. -
Head Of Marketing (Ukrainian Office)Rosinter Restaurants Jan 2004 - Feb 2006Estimation and the market analysis Develop of marketing strategy and policy, the control of work of department of advertising Participation in pricing processesMonitoring of carrying out of consumer and market marketing researchesDevelopment of programs of loyaltyDevelop out cross-country-marketing and co-brand actionsIntroduction and monitoring of programs Mystery Shopping -
Head Of Advertising & Marketing DepartmentFinmarket Aug 2003 - Nov 2004Working out and the organisation of advertising campaigns. The efficiency analysis. Introduction CRM of systemEstimation and the analysis of the market of services in financial consultingDevelopment of a marketing policy, the control of work of department on work with clients, and also working out and advertising departments.Develop and support of Internet projects
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CooInternet Chance (Ukraine Ofice) Feb 2002 - Jul 2003Working out and the organization of advertising campaigns. Analysis of effectivenessIntroduction CRM of systemEstimation and the analysis of the market of services in financial consultingDevelopment of a marketing policy, the control of work of department on work with clients, and also working out and advertising departments.Develop and support of Internet projects
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Head Of Advertising DepartmentBest Line Sep 2000 - Feb 2002Carrying out of marketing researches and their analysis.Working out of advertising campaigns and tracing of results of their carrying out.The analysis and tracing of competitive actions.The organization of exhibition actions.Formation and realization of advertising strategy.Develop POS materials, advertising audio, video and printing materials.***KeywordsCRM, Marketing, Strategy Marketing, Strategy , Marketing Communications , Marketing Communications , Market Analysis , Marketing Research , Market Planning , Negotiation, Start-ups, Analytics, Sales, Leadership, Product Marketing , Brand Management , Marketing , Direct Marketing, Online Marketing , B2B , Segmentation , Marketing Management, Market Research , Лояльность, Analysis , Recruiting , Product Development , Digital Marketing , Retail , Маркетинговые исследования , Business Intelligence , Mobile Marketing , Customer Loyalty, Social Media Marketing , Interactive Marketing Strategy , User Interface Design, Mobile Product Development, Brand Loyalty , Advertising , Project Management , E-commerce, Customer Service , Brand Development , Product Management , New Business Development , Маркетинг , Loyalty Programs , Marketing Communications Planning , Consumer Product Development , Project Coordination , Business Process , Customer Insight , Стратегический маркетинг, Управление проектами, Бренд-менеджмент, Управление маркетингом, Retail B2C маркетинг, Project management, Разработка маркетинговой стратегии, Social Media Marketing, Интернет-реклама, Управление лояльностью потребителей, Маркетинговое планирование, Маркетинговый анализ, Маркетинговые исследования, Планирование маркетинговых кампаний, Маркетинговые коммуникации, CRM, Управление бюджетом, Marketing Strategy Development, Internet Marketing, Продвижение бренда, Программы лояльности, Разработка нового продукта
Kiril Popov-Cherkasov Skills
Kiril Popov-Cherkasov Education Details
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Cybernetics, Applied Mathematics -
Национальный Университет Им. Т. ШевченкоКибернетика, Прикладная Математика
Frequently Asked Questions about Kiril Popov-Cherkasov
What company does Kiril Popov-Cherkasov work for?
Kiril Popov-Cherkasov works for Фокстрот
What is Kiril Popov-Cherkasov's role at the current company?
Kiril Popov-Cherkasov's current role is eCommerce Director, Board Member.
What is Kiril Popov-Cherkasov's email address?
Kiril Popov-Cherkasov's email address is pocherk@i.ua
What schools did Kiril Popov-Cherkasov attend?
Kiril Popov-Cherkasov attended Taras Shevchenko National University Of Kyiv, Национальный Университет Им. Т. Шевченко.
What are some of Kiril Popov-Cherkasov's interests?
Kiril Popov-Cherkasov has interest in Advertising, Investing, Innovative Marketing, Crm.
What skills is Kiril Popov-Cherkasov known for?
Kiril Popov-Cherkasov has skills like Crm, Marketing Strategy, Marketing Communications, Strategy, Market Analysis, Marketing Research, Market Planning, Negotiation, Sales, Direct Marketing, Product Marketing, Online Marketing.
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