- Led the development of innovative content strategies that significantly improved engagement metrics, expanding the volunteer team from 4 to 15 members to support increased social media content.- Spearheaded the growth of social media management from a single account to three distinct platforms, including three Facebook pages and three Instagram profiles, achieving a 150% increase in audience engagement over 18 months.- Designed targeted Facebook ad campaigns based on defined… Show more - Led the development of innovative content strategies that significantly improved engagement metrics, expanding the volunteer team from 4 to 15 members to support increased social media content.- Spearheaded the growth of social media management from a single account to three distinct platforms, including three Facebook pages and three Instagram profiles, achieving a 150% increase in audience engagement over 18 months.- Designed targeted Facebook ad campaigns based on defined personas and operational goals, gaining insights from over 1,000 users. This refined targeting strategies and increased lead quality metrics from 30% to 45%.- Achieved a 200% increase in monthly lead generation within three months by optimizing ad placements and enhancing audience targeting strategies, without additional budget.- Maintained a steady 2% monthly growth in follower count and engagement across all social media pages, while reducing cost per result (CPR) by 30% and increasing lead generation by 60% annually.- Created detailed visual guidelines and training manuals, reducing volunteer onboarding time by 40% and ensuring consistent content quality across six platforms.- Utilized digital tools such as Zoom, Calendly, Office365 Excel, Notion, and Figma to coordinate and support a global volunteer team, increasing training completion rates by 30% and providing 24/7 access to resources.- Leveraged AI tools like ChatGPT and Canva to improve the speed and quality of content creation, reducing production time and significantly expanding content scope to include short videos, social media copy, and articles. Show less

- Delivered high-end retouching services for over 100 projects, becoming the most sought-after service. Collaborated with renowned photographers, advertising agencies, and brands including Porsche, Lancôme, Georg Jensen, Swire Group’s beverage brands, ASUS, La Roche-Posay, STARLUX Airlines, and Mortlach, ensuring high-quality visual content and brand consistency.- Managed the production process for client-provided designs, recommending optimal execution methods based on project needs… Show more - Delivered high-end retouching services for over 100 projects, becoming the most sought-after service. Collaborated with renowned photographers, advertising agencies, and brands including Porsche, Lancôme, Georg Jensen, Swire Group’s beverage brands, ASUS, La Roche-Posay, STARLUX Airlines, and Mortlach, ensuring high-quality visual content and brand consistency.- Managed the production process for client-provided designs, recommending optimal execution methods based on project needs. Coordinated photography sessions and utilized 3D technology to create and deliver final products. Notable projects included product imagery for TRUEDAN’s Brown Sugar Pearl Milk Popsicles and the main visual for Ovaltine’s advertising campaign.- Provided comprehensive graphic design services from concept development to final production. Key projects included print advertisements for Merz’s Angel Botox campaign and DaYuanZi’s Strawberry Season product ads, successfully enhancing brand image and increasing consumer engagement.- Led the visual and interface redesign for McDonald’s self-ordering kiosks in Taiwan, adapting global visual guidelines to meet local market needs. Completed the project one month ahead of the six-month schedule, achieving high customer satisfaction.- Directed over 50 design and production projects annually, consistently delivering all projects 100% on time and within budget, resulting in a 90% client satisfaction rate. Show less

- Managed offline advertising, in-store print materials, and print advertisements for McDonald's, ensuring consistent brand messaging across all channels.- Supervised a creative team of four, overseeing project progress and ensuring timely delivery of all assignments.- Led the main visual design for McDonald’s Dotted Card, and managed the launch campaign, which included creating promotional materials, planning visual layouts for pop-up stores, designing digital Menuboards, and… Show more - Managed offline advertising, in-store print materials, and print advertisements for McDonald's, ensuring consistent brand messaging across all channels.- Supervised a creative team of four, overseeing project progress and ensuring timely delivery of all assignments.- Led the main visual design for McDonald’s Dotted Card, and managed the launch campaign, which included creating promotional materials, planning visual layouts for pop-up stores, designing digital Menuboards, and developing print and outdoor advertisements.- Directed the packaging design for McDonald’s Dialogue Cup, leading a team of two to develop the packaging concept and design, providing art direction throughout the process.- Supported McDonald's brand transformation (EOTF - Experience of the Future), aligning with global brand guidelines. This included digitizing menu boards, implementing self-ordering kiosks, applying new visual standards, and updating product visuals.- Executed approximately 200 projects during my tenure, demonstrating strong project management skills and a commitment to delivering high-quality results. Show less

- Responsible for the design of brand print advertisements, enhancing brand exposure and market response.- Collaborated with the marketing department to ensure designs aligned with brand strategy and market demands.

- Coordinated all print and visual designs within the hotel, enhancing overall customer experience and satisfaction.- Designed promotional materials such as restaurant menus, guest room guides, and advertising collateral.

- Led visual design efforts for product advertisements, packaging, display stands, and event booths.- Collaborated with cross-functional teams to conceptualize and execute event marketing materials, including invitations, brochures, posters, and promotional gifts.- Served high-profile clients such as MSD, Pfizer, GSK, and other international pharmaceutical companies.