As a Head of Marketing at iTeal with a math and computer science background, I optimize ROI strategies for digital marketing, launch new site, and develop SEO strategies. I've been in this role since May 2023. Previously, I worked as a Senior Performance Manager at Philips and an Account Manager at MediaNation, developing effective digital marketing strategies. I also have experience as a Client Services Manager at Yandex.Direct, where I improved project metrics and hold certifications in mediaplanning, e-commerce, and paid search (SEA). Passionate about digital marketing, I'm always eager to learn and contribute to my organization's success. Fluent in Russian and English, I graduated with a Bachelor's degree in Mathematics and Computer Science from UNN in 2015.
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Head Of DigitalIteal May 2023 - PresentМерсин, ТурцияMain responsibilities1) Find enough leads on projects and Saport 1C.2) Creation of digital-strategy. Development of CJM, systematization of marketing and sales structure.3) Organization of webinars and participation in conferences.4) Development of SMM strategy (YouTube, Instagram, FB, Telegram).5) Development and launch of CRM-strategy.6) Updating the site with account of the user portrait and CJM.7) Help in the development of HR - brand. Help in recruiting IT professionals.Achievements:1) Launch a new site with a leading gene mechanics. As a result, applications increased by 20%.2) Start a private club of trust partnership.3) Launch of the system of attracting candidates to vacancies through TG channels. -
Senior Performance ManagerPhilips Jul 2019 - Dec 2022Moscow, RussiaMain responsibilities:- Formation of a D2C sales and marketing strategy, development of a plan for sales activations.- Formation of a detailed annual sales plan, supported by key launches and campaigns.- Development of a store promotion strategy on marketplaces.- Development, implementation and evaluation of the effectiveness of promotional campaigns aimed at increasing the sales of Philips consumer products, taking into account global and local experience, as well as the profile of buyers of the official Philips online store.- Allocation of a relevant mix of Internet marketing channels aimed at promoting Philips products.- Site optimization management, product cards, analysis and improvement of the Philips Store sales funnel..- Evaluation and preparation of reports on the results and effectiveness of promotional campaigns in relation to the goals and objectives (ROI and KPI).- Regularly monitor and achieve sellout targets by driving continuous growth of the direct sales channel- Management of the plan of key activities (content updates, promotional campaigns, contextual placement, traffic purchase, etc.) in the Philips Store.- Manage, track and evaluate budgets.- Setting tasks, monitoring and providing detailed reports. Analysis of the results of all promotional campaigns with the participation of a web analyst- Planning, implementing and evaluating experiments and tests to improve conversions.Achievements:- Launch ROMI oriented approach, as a result increase ROMI more than 30%.- CSG 21 vs 20 64.9% (Store growth) target 47%.- CSG 20 vs 19 44% target 40%.- NPS 2021 83.1% vs target 75 -
Account ManagerMedianation Apr 2018 - Jul 2019Moscow, RussiaMain responsibilities:-Planning advertising campaigns based on tasks from the client;- Development of a marketing strategy;- Creation, setup and launch of advertising campaigns;-Optimization of campaigns based on KPI clients;- Control and forecast of the distribution of budgets agreed with clients;- Building communications with clients;- Control of billing of clients;-Control of client payments and work with receivables;- Providing reports to clients and management;Achievements:-Increase in ROI for the client by 20%;-Increase CR on smt channels by 1-2%;-CPO reduction by 10% due to the launch of additional advertising campaigns on YAN and CMS;-Participation in the creation of an auditor for RK Direct;- Entered the top 5 in terms of the number of certificates in an advertising agency;Clients from different business areas (Miratorg, Bla Bla Car, B2B Logistics, Custom Kitchens, IM of elite kitchenware) -
Client Services ManagerYandex Aug 2017 - Apr 2018Moscow, RussiaMain responsibilities:- processing incoming calls regarding advertising campaigns in Yandex.Direct- assistance to partners in mastering new Yandex.Direct products and tools (includingadvising partners on technical issues related to the operation of the service)- communication with related departments regarding the solution of current problems.- assistance to partners in the management, creation and optimization of advertising campaigns- fulfillment of planned KPIsAchievements:-Leader in call quality among the group in January 2018;-Leader according to the results of the final testing among beginners;-Received various achievements (intracorporate awards) for knowledge of the service and successful completion of additional tests;
Антон Почкай Education Details
Frequently Asked Questions about Антон Почкай
What company does Антон Почкай work for?
Антон Почкай works for Iteal
What is Антон Почкай's role at the current company?
Антон Почкай's current role is Digital marketer | Senior Perfomance Manager.
What schools did Антон Почкай attend?
Антон Почкай attended State University Of Nizhni Novgorod Named After N.i. Lobachevsky (Unn).
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