Senior Marketing Manager
CurrentIn my three years as Digital Marketing Manager, overseeing all aspects of digital marketing for Thomas Nelson Bibles, I increased website users by 50%, pageviews by 47%, and decreased bounce rate by 2%. In two years, I increased social engagement by 65.6%. In two years, I increased email opens by 587%, increasing the open rate from 17% to 43% and increased clicks by 33%.I managed four different email lists totaling over 3 million users. I managed three websites. I launched an Instagram and TikTok strategy for four different brands. As senior marketing manager, I continue this work of pushing the Thomas Nelson Bibles brand forward in digital spaces by managing budgets, increasing social engagements, managing the website and email strategy, and focusing on data analysis and reporting to understand growth opportunities.