In my three years as Digital Marketing Manager, overseeing all aspects of digital marketing for Thomas Nelson Bibles, I increased website users by 50%, pageviews by 47%, and decreased bounce rate by 2%. In two years, I increased social engagement by 65.6%. In two years, I increased email opens by 587%, increasing the open rate from 17% to 43% and increased clicks by 33%.I managed four different email lists totaling over 3 million users. I managed three websites. I launched an Instagram and TikTok strategy for four different brands. As senior marketing manager, I continue this work of pushing the Thomas Nelson Bibles brand forward in digital spaces by managing budgets, increasing social engagements, managing the website and email strategy, and focusing on data analysis and reporting to understand growth opportunities.

I work on the Thomas Nelson Bibles team, running all aspects of digital marketing. I manage social media accounts for five major brands (totalling almost 500,000 followers across two platforms), including organic content creation/curation/direction and launching/optimizing/analyzing ads. Also, I am responsible for providing excellent customer service to our customers who have questions through social media and facilitating online reviews for our products. I develop reports for upper management to better understand the direction and progress the social media accounts have made. I facilitate email campaigns for two major brands. I also manage two blog pages, including content curation and promotion through emails and social media. I am also part of the team that has recently launched the Bible Connection podcast. My responsibilities include promotion and show notes of new podcast episodes. I have also represented the team at several industry conferences.

I managed all social media accounts for Foundations Recovery Network, a leader in the field of behavioral health care and addiction recovery services, including all corporate social media accounts as well as all accounts for the inpatient and outpatient facilities. This includes content creation, content curation, writing and editing post copy, tracking and interpreting data, and creating and incorporating strategy based on that data for Facebook, Twitter, LinkedIn, and Instagram accounts. I was responsible for leading and driving the social media strategy of the company and the facilities as well as cooperating with other departments to ensure a cutting-edge social media strategy that conforms to the overall business and marketing goals and objectives. I also offered guidance and expertise in social media strategy to sales representatives as needed. I was responsible for offering fantastic customer service to prospective or current patients by responding in an efficient and timely manner to all social media messages and comments for all brands and facilities. I also implemented a social listening process in order to get a pulse on what our audience was saying. I have directed the social media strategy and content creation for Moments of Change 2018, Finding Freedom 2019, and Innovations in Recovery 2019, some of the leading conferences in the addiction recovery and behavioral healthcare industry.

I managed digital marketing campaigns for large client accounts in the Entertainment and Television industry. This included Facebook, SEM, Instagram, and YouTube advertising campaign management, data tracking, and guiding digital marketing strategy for large brands. I provided excellent client support on many different platforms for many various needs. I managed the social media accounts for Tech Junkie, including content curation and creation, data tracking and analysis as well as managing the weekly newsletter. I also assisted with front end and back end development of several different websites under the 301 Digital Media brand. This involves bug fixes, customization of layout, development of plugins and apps, using HTML/CSS, Java, PHP, and Wordpress tools.

I led efforts in the Pacific North West region of the United States to provide excellent customer support for Nissan customers and dealerships. This included conflict resolution, resolving cases to mutual satisfaction, case management, and providing excellent support for Nissan clients. One of two employees in North America responsible for changing in service dates of vehicles.

Provided support to the Director of Athletics and head Basketball and Football coaches with marketing mail-outs, customer support cases, and other various tasks as needed.

Researched potential new clients for this company and assisted with general operations and marketing strategies, such as aiding in fixing website biographies, pictures, and artist fliers.