- Plan and organize 20+ webinars with 4000+ attendees for lead generation- Create and implement a new website with on-demand training videos, Digital Academy, to share digital marketing knowledge with SMEs in Hong Kong- Manage and track the performance of Digital Academy and online promotional campaigns- Boost web traffic, event registration and sales leads through online promotional campaigns and webinars- Analyse performance with Google Analytics, Google Ad Manager, MailChimp and Facebook paid ads.- Content Creation, SEO, PPC, Email Marketing, Basic web design, Video Editing, Web development, Digital projects, UX UI

- Planned, collaborated and executed the B2B trade fair in CHINAPLAS, a mega-size international exhibition held in Shanghai and Guangzhou, China and its concurrent events (seminars, product showcases, guided tours, survey, meetings, gala dinner, etc).- Event Marketing Management, - Key account servicing and management

- Explore, Liaise and form strategic partnerships with over 40 chambers of commerce and industry associations in Hong Kong and Asia to ensure the stipulations are fair to both sides and stretch the marketing budget- Develop and lead the delegation VIP program by offering attractive benefits to create a distinctive VIP experience and sustain their loyalty and engagement with proven success- Manage buyer recruitment, registrations and conferences for trade events in Hong Kong and Shenzhen- Manage and prepare promotional visual and contents including web banner ad, event listing, eDM and facebook post content to recruit quality business visitors with the strategic partners;- Train and supervise back-end & frontline Customer Service manpower with 50+ temporary staff each exhibitions- Lead the outbound telemarketing projects and handle enquiries from call centre, online chat and email

Provided support in the promotion and logistics for the fund-raising events (charity balls, TV shows, charity plays and outdoor events)