Focus on art direction and helping brands achieving their full digital potential through consulting and development / management of big scale design systems. I also helped managing Renderspace design team.

I established design guidelines, standards, and best practices with a focus on web acessibility. I conceptualised and incorporated functionalities / features into websites and executed final handoff to engineers and design QA. I worked with Peugeot, Telekom Slovenije, Lisca, NLB, Zavarovalnica Triglav and many more prominent Slovenian brands.

I worked in brand development and graphic conceptualisation for some bigger European brands.

I worked on algorithmic generation of digital ads. As a product designer I was creating workflow solutions and interface design for internal tools as well as design optimizations and design rules for the algorithm.