Pohlin Ong Email & Phone Number

Singapore

Singapore, Singapore

deskpax is a web booking platform that inspired to transform the way mobile workforce booking processes; deskpax makes the booking of a desk and space easier. We are changing the way people book in co-working space by simplifying the booking process with technology.Estimate Website Launch - Q4 2021

Singapore, Singapore

This role sits within the Revenue team of Travelodge Hotels Asia.Distribution Role: * 9 managed hotels distribution and e-commerce campaigns and revenue across different major cities, South Korea, HongKong, Malaysia (Penang, Ipoh), Singapore etc* I get to participate in the RFP process of the group distribution and e-commerce systems.* Troubleshooting systems connectivity to ensure smooth interface of reservation across systems* Housekeeping of CRS systems to ensure website booking engine is functioning* Products are on parity across various online platforms

Singapore

Region: Singapore & Malaysia (3 hotels)Role: e-Commerce* Digital Media (SEM, Social, Agency Mgmt, idea generation, A/B testing, ROI)* CRM (email creation, set up marketing calendar, schedule email blast with A/B testing)* CRS (website booking engine management, ensure accuracy and parity etc) * CMS (website content management, creating web pages for offers, communication, loading etc)* Mobile (conversion, design, change UX)Distribution: * Agency Management* System API Integrations* A/B testing and scenario testing ensuring rate parity* Demand GenerationRevenue:* Reporting (preparing daily, weekly, monthly reports on performance for various level of stakeholders)* forecasting accuracy * Revenue evaluation (art of saying "no" managing displacement business)* Planning and strategizing * Communication with different stakeholders understanding constrains, and brainstorming for new deals etc.

Singapore

Title: Account ManagerPortfolio: International Chains Hotels and Resorts (~80hotels) in SingaporeCustomer Base: Singapore and regional HQsResponsible for International Chains hotel performance in Singapore market within Booking.com by organizing regular meetings with hotels to analyze their performance, recommending forward strategies, sharing on market demand and insights. My portfolio consists of 65+ International Chains properties (Accor, IHG, Starwood, Marriott, Hilton, Hyatt, etc) and a few locally owned three and four stars properties.Account Manager Role: * Works on set target to achieve nett stayed commission contribution* Organizing regular training to hotel’s revenue personnel and reservation team on how to use Booking.com’s system* Work with hotel’s revenue to the improvement of hotel availability and supply in order to support Booking.com in meeting the demands of the visitors on the Booking.com website* Conduct regular rate and product parity checks. * Planning & sourcing for marketing campaigns on regional level, group level and individual property.Skills: Presentation and storytellingWeekly analysis on each hotel performance Time management and collaborationProblem solving and initiative

Singapore

Oversee online room sales (distribution), online existence, and marketing exposure for regional 11 properties: 5 in Singapore, 2 in Malaysia, 2 in Thailand, 1 in Indonesia & 1 in PhilippinesOnline Distribution Role:* Working with each hotel to ensure proper set up of channel manager, maintain accuracy of hotel content and parity across all channels.* Sourcing for marketing campaigns on regional level, group level and individual property.* Channel manager system migration from Ezyield to Siteminder, from planning, implementation, testing and troubleshooting. Completed properties: 5 Singapore + Bangkok, Manila, Phuket, Penang, Jakarta, KL and Chengdu.* Working closely with each hotel revenue personnel to analyses the market situation, creating and tailoring promotion that fits guest preference and generate production.* Carry out monthly reports tabulation and analysis on each hotel performance, sharing of market intelligence and generate demand.

PPHGPARKROYAL on Beach RoadPARKROYAL on Kitchener RoadOversee online room sales, online existence, and e-commerce for 2 properties: PARKROYAL; Managing the Hotels brand presence in the internet arena through the use of on-line marketing techniques and the property website. E-Commerce Role: * Hands on of search campaigns (PPC & SEO) work closely with corporate office and agency to review on the pages visited, buying and viewing behaviour, geographical targeting and segmentation* Sourced and contracted new distribution software to improve daily operations and that provide seamless synchronisation of bookings from OTA to hotel PMS. * Assisted in GM's special project on getting check-in kiosk, mobile website quotes and development, electronic payments in hotel website.* Setting up social media platform such as Facebook for hotel promotions and communication platform, Foursquare for restaurant outlets, twitter account for easy promotion shout out.* Analyze competitor rate strategy and customers price sensitivity index/price point.

Oversee online room sales for 2 properties: Amara Singapore and Amara Sanctuary Resort Sentosa.* Assist in E-flashes for 2 restaurant and its chain: namely Silk Road and Thanying in Singapore and Sentosa.* Manage the CRM mailing list, newsletter content on rooms deals marketing calendar * Monitor and analyse market situations and competitors sets Marketing campaigns* Obtain highest possible yield through all electronic channels* Responsible for the maintenance and update of information in all intermediary websites, Central Reservations Systems (CRS), Global Distribution Systems (GDS), Property Management System (PMS), and hotel website..

Channel Distribution Role: * Manage and Monitor hotel rooms sales via the internet online travel agents. * Prepare monthly performance report and presentation.* Communications with business partners(travel agents or market managers)* Manages the hotel website updates (Room rates and inventory and promotions) * Obtain highest possible yield through all electronic channels* Responsible for the maintenance and update of information in all intermediary websites, Central Reservations Systems (CRS), Global Distribution Systems (GDS), Property Management System (PMS), and hotel website. Revenue Officer:* Administer all reservations enquiries made by phone, email or fax.* Maximizes room sales through conversation and up-selling techniques.* Act upon reservation related tasks (investigation on 'No Show', checking of arrivals etc).* Groups and conventions reservation.* Prepare revenue reports and other ad-hoc reports as requested by manager.

STCC is an outsourcing communication canter company that handles many projects such as MediaCorp TV, hospitals and Government Statutory Boards. * Participate in a hospital project that handles more than a hundreds customers who call in everyday, including Doctors, Patients, emergency cases, etc. * Increases the ability in communications and attitude towards customer service. * Train to work in 3 rotating shift.

Sales Assistant Role:* Able to handle huge responsibility by working as Cashier* Able to communicate well to generate sales* Meticulous in work and numbers in checking and stock taking* Experience in customers service in attending to customers request* Able to multi-task

* Assisted the Finance/Admin Manager in forecasting and benchmarking; * was taught briefly on the data analysis; * Meticulous and sensitive to numbers and accuracy in data entry; * trained to used the company system, and excel program to populate raw figures into useful information; * Assisted the finance manager in many other ad-hoc duties.

Creativity was shown in designing children playground equipment for various project in Singapore HDB estate and Condominium; Use Microsoft PowerPoint to do presentations and assisted in presentation to the clients; able to handle and manage stress, also able to work under tight deadlines in preparing drawings for tender and presentations; was taught and assisted in the inspection of work progress at construction site, etc.