Li Xuan Poh Email & Phone Number

Singapore

Singapore

Singapore

- Proficient in managing a suite of social media platforms, including TikTok, Facebook, Pinterest, Telegram, and X, with a focus on driving growth and engagement on Instagram.- Fully In-charge of managing Charles & Keith's Instagram content calendar and content mix strategy as the key channel owner, worked closely with multiple cross-functional teams to align content with business objectives- Successfully led the implementation of Instagram's link in bio feature, making it the… Show more - Proficient in managing a suite of social media platforms, including TikTok, Facebook, Pinterest, Telegram, and X, with a focus on driving growth and engagement on Instagram.- Fully In-charge of managing Charles & Keith's Instagram content calendar and content mix strategy as the key channel owner, worked closely with multiple cross-functional teams to align content with business objectives- Successfully led the implementation of Instagram's link in bio feature, making it the highest-performing Instagram touchpoint for traffic and sales.- Conducted in-depth channel performance analysis, uncovering key insights that informed data-driven optimization strategies, resulting in an increase in followership growth rate and organic engagement rate, significantly exceeding previous performance benchmarks.- Identified and boosted high-performing Instagram posts to maximize reach, engagement, and conversions, leveraging organic momentum to drive additional growth and impact.- Collaborated with PR to spearhead the coordination of high-profile celebrity features (Jennie, New Jeans, IU, and more), ensuring timely and impactful social media showcases to generate buzz and engagement around key brand moments, enhancing the brand’s relevance and reach. Show less

Singapore

• Supported Shopee’s monthly double-digit campaigns from 6.6 Great Shopee Sale to 9.9 Super Shopping Day in preparing creatives and copy writing for paid ads across multiple channels (Google, Facebook, Programmatic, App Store)• Coordinated with cross-functional teams to execute paid social media campaigns for Shopee • Utilized Google Analytics to analyse specific metrics, such as conversions and average order value. Performed data analysis to measure performance of Shopee's ad campaigns.

• Rebranded and elevated the club’s branding with the marketing team • Designed a custom hand-drawn logo with Adobe Illustrator and Photoshop• Created social media collaterals, event slide decks, welfare goods and EDMs

Singapore

• Managed daily operations of paid ad campaigns, including copywriting and campaign set-up on Google Ads, Facebook Ads, and more• Monitored and reported daily spends on various channels including Dianomi, Tiktok, Apple Search Ads, Google Ads and Facebook Ads Manager• Supported the launch of Syfe Trade through copywriting for search ads and performing SEM optimisation• Derived insights from customer data and initiated app install campaigns to acquire new customers

• Assisted social media manager with planning and execution of social media strategy• Content creation for social media (LinkedIn, Facebook, Instagram, YouTube) and SEO

Singapore

• Assist in conducting classes for children aged 0 to 6 years old• Worked in a fast-paced environment under pressure - classes are focused on right-brain development where speed, sound and vast input of knowledge are important

Singapore

• Generated value perception summary reports for the Southeast Asia marketing team, providing actionable insights to inform marketing strategies.• Designed and developed marketing collaterals to promote events and webinars to universities across the region, driving engagement and brand awareness.• Managed the marketing premiums inventory, coordinated stock counts, and arranged courier services, ensuring efficient logistics and supply chain management.

Singapore

• Worked on a design project for Gachvang to redesign their website for both desktop and mobile with Adobe XD.• Managed client expectations with the use of discovery sessions, low-fidelity and high-fidelity mock-ups ensuring the successful delivery of the final design.

Singapore, Singapore

• Took charge of posting on Garden Picks’ Instagram and Facebook page and managing customer enquiries, proposed and carried out small-scale marketing campaigns • Managed events email, daily roadshow schedule and dissemination of roadshow information• Customer service over the phone and in-person at roadshows.

Business, Management, Marketing, And Related Support Services

Diploma In Business Studies, Business/Commerce, General

Activities and Societies: The Christieara Programme, BA society, BAcares, BA envoys, BA Orientation Convention, Taekwondo, Yoga Club

'O' Levels

Activities and Societies: Chinese Orchestra Chinese Orchestra: Served as Head of Welfare Participated in Singapore Youth Festival in 2013.