No need to panic: Patrick McCaully, Founder of Pointman News Creation has resolved to use his PR powers for the greater good.With a unbeatably high hit record of media coverage for his varied clients, Patrick is best known as the creative mind behind some of North America’s most successful media-dominating PR strategies, including FlightNetwork.com’s infamous Toronto gas giveaways and RateSupermarket.ca’s annual ‘Real Cost of Love’ survey that calculates the cash required to properly court a significant other (by the way its $43,800.08)He wasn’t ‘chicken’ to help a whistleblower hold a standing room only press conference and blow the lid off of one of Canada’s biggest poultry consumer fraud cases or introduce Canadian and American media to ‘the Dump Trump tie’ selling 25,000 in ties for charity in only 3 days. Patrick fights the villainy of vanilla pitches on a daily basis and truly believes that with media coverage, the best idea wins.Thinking like a journalist is what sets Patrick apart. Having started his career in the television news industry, Patrick held editorial roles at CTV National News, City TV and the Global Television Network for eight years before moving over to the dark side.Having seen his fair share of great and disastrous pitches during all those years at the news desk, Patrick understands from the inside out what makes an editor sit up and take notice.Now with more than 20 year’s communications experience, Patrick has launched and implemented PR campaigns for organizations ranging from sole proprietorships to Fortune 500 companies.