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Global Sales & Business Development executive with a passion for creating, selling, and implementing custom consumer product experiences. Experienced as an operational GM, managing business development, global strategy, and key stakeholder relationships.As FELBRO’s EVP Global Sales and GM Omnichannel Retail, I connect retailers with direct consumer brands to result in growth for all parties, working to design, develop, build, and launch custom point-of-purchase and connected experiences.As an executive leader, I am proud of my ability to develop and retain high-performing teams, coaching and mentoring cross-functionally between multiple business units. I also mentor Hardware (CE) startup founders, helping them to develop and implement effective strategies for retail marketing and in-store activations. FELBRO Displays is a designer and direct manufacturer of creative branded in-store merchandising displays, interactive customer experiences, and retail store fixtures. FELBRO designs, engineers, prototypes, and manufacturers in the U.S. and China, allowing for flexibility to best serve our customers. FELBRO utilizes all permanent materials, including metal, wood, plastic, and glass, and integrates print, audio, video, and lightingWe work with Brands and Retailers to develop the Retail environment. My experience includes the design, development, manufacturing, and roll outs for custom point of purchase and connected experiences. Since 1945 FELBRO Displays has been a leader in the design and manufacturing of Custom Point-Of-Purchase displays (POP), Merchandising Solutions, Merchandising Programs, Merchandising Strategy, and Retail Store Fixtures to support Multi-channel and Specialty Retailer store experiences. FELBRO Displays has a national reputation for innovation, marketing expertise, creative problem solving, and award winning design.Contact me to do the same for you!
Felbro - Consumer Product Experiences
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Evp Global Sales / Gm Omnichannel RetailFelbro - Consumer Product Experiences Mar 2022 - PresentLos Angeles, Ca, UsEVP Global Sales - Responsible for Brand, Retail, OEM, and all strategic accounts globally. Projects including Retail/Showroom Buildouts, Shop In Shop, Pop Ups, Chain Retail programs, and overall family of retail merchandising and activation experience displays manufactured in the US and in Asia installing and managed worldwide. GM Omnichannel Retail - Division GM for proprietary process for virtual to physical to virtual shopping lifecycle for Brand/Retailer partners. Bringing the retail experience to life in a purposeful way driving customer sales and profitability for both Brands and Retailers in partnership. Full lifecycle process from activation to ongoing market basket opportunities.OEM Division - Custom office furnishings and all replicable manufacturing programs from metal, wood, plastic, and interactive electronics.Scale - Speed - Quality - Effectiveness - Everywhere -
Vice President Sales & Business DevelopmentFelbro - Consumer Product Experiences May 2008 - Mar 2022Los Angeles, Ca, UsVice President of Sales & Business DevelopmentB2B Partnerships GloballyResponsible for Global Outside / Inside Sales, Marketing, Business Development / New Categories, Partnerships, Executive Strategy and Implementation. Areas of Responsibility Include: Identifying, developing, and managing relationships with retailers, consumer brands, and advertising/design agencies to provide quality service and expertise with custom branded in-store marketing experiences. Manage cross-functional staff, including account executives, design partners, manufacturer representatives, and outside agencies, through recruiting, hiring, training, coaching, and mentorship. -
Sales / Business DevelopmentFelbro - Consumer Product Experiences Apr 2004 - May 2008Los Angeles, Ca, UsManage and develop customer accounts by creating customized sales programs for a wide variety of consumer brands and chain retailers. Establish In-Store Marketing experiences to meet the needs of each unique customer.Ensure consistent marketing messages for product displays, execute end-to-end project management for all aspects of customer contracts, and ensure success by advocating for the needs of all parties throughout the partnership. -
Mentor To StartupsHax Mar 2016 - PresentSan Francisco, Ca, UsMentor Hardware (CE) startup founders looking to develop and implement effective strategies for Retail Marketing and In-Store activations. -
Hq Department Manager - Space Management - Retail PresencePetco Animal Supplies Inc Jun 1999 - Apr 2004San Diego, California, UsLed and managed Merchandise Presence for Petco’s 700+ retail locations. Spearheaded improvements to store operations, in-store business systems, and store product placement. Managed multi-million dollar budgets for umbrella groups within the corporation.Notable Achievements Include:Designing protocol and tools for efficient operations between corporate departments and store operations.Implementing business solutions for process automation and a web-based project management tool.Creating and establishing processes, systems, and standards for a variety of in-store business needs, including workflow, floorplan, promotions, store fixtures, point of purchase displays & product planogram databases.Developing and managing product placement of a 15,000 SKU base with over 13M product positions.Facilitating QC program for all Planograms (JDA-Intactix) and Floor Plans published to Field Operations. -
District Operations Manager - Northwest UsPetco Animal Supplies Inc Jul 1992 - Jun 1999San Diego, California, UsManaged operational areas for Petco stores across the Pacific Northwest. Responsible for Strategic Development, Finance, Information Systems, Inventory Management, Merchandising, Human Resources, Advertising, and Marketing.Hard-working and motivational leader recognized for adaptability under pressure.Drove business development and market share growth by identifying and building out new markets. Developed management and staff across multiple locations, including recruitment, hiring, and training. Ensured execution of company standards, goals, and strategic plans.
Robert Price Skills
Frequently Asked Questions about Robert Price
What company does Robert Price work for?
Robert Price works for Felbro - Consumer Product Experiences
What is Robert Price's role at the current company?
Robert Price's current role is EVP Development | Building Brands @ Physical Retail | B2B Partnerships | Executive Leadership | Advisor | Global Sales | Customer Journey and Activations.
What is Robert Price's email address?
Robert Price's email address is rp****@****ays.com
What is Robert Price's direct phone number?
Robert Price's direct phone number is +132326*****
What skills is Robert Price known for?
Robert Price has skills like Account Management, Sales Management, New Business Development, Visual Merchandising, Marketing Strategy, Management, Purchasing, Program Management, Team Building, Competitive Analysis, Consumer Products, Executive Management.
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