My mission is to help sales and marketing professionals realize the full potential of their company's customer advocates. Customers are in the best position to tell a company's story with clarity, authenticity and credibility. Yes, I'm a bit of a fanatic on the topic. I have over 20 years of experience in a variety of sales, marketing, and professional services roles, which provides me with 360 degrees of perspective. I've always enjoyed the cross-functional roles because that's where the big gains are to be had. Point of Reference provides services that bridge marketing, sales and customer success, which aren't always in sync.Entrepreneurial and customer-focused by nature, my mission is to nurture a company that my employees are proud to be part of, and delivers a valuable service, and makes our customers heroesSpecialties: Pragmatic consulting. Listening to customer (or prospective customer) needs and translating that into actionable, repeatable solutions of very high standards.Avid skier, motorcylist and musician!