Why do I do what I do? Because it gratifies me to see our clients realize the full potential of their customer references, and I continuously strive to make that as easy as possible. That's the reason we created Point of Reference: to allow sales and marketing to easily inject authentic customer stories into every aspect of the buyers journey, and shine a spotlight on those passionate advocates. I'm a problem solver and an entrepreneur with more than 20 years of experience in sales, marketing, and systems. I've been on the front lines of sales, and I've seen first-hand the dramatic effect that a customer advocate can have on opportunities when they share their personal story with others.With ReferenceEdge - our customer reference management solution - I'm constantly looking for ways to automate what can be automated. By doing so I free up more time for people to nurture and build relationships, because I firmly believe that happy, long-term customers are a result not only of valued products and services, but of strong, trusted relationships.I'm also a devoted supporter of the arts, and regularly employ my problem-solving to designing sets for theatre and directing short films.