Experienced professional practitioner with extensive knowledge of high-tech public relations: data storage, computing security and semiconductor industries. Effective management from planning to execution of product launches, press tours and public relations events. Extensive experience in program development and budgeting. Lead PR for technology industry associations: currently SCSI Trade Association (STA), previously Fiber Channel Industry Association (FCIA), and currently associate PR for Trusted Computing Group. Ten years experience as an independent public relations consultant for several Fortune 500 companies, such as LSI, HP, Seagate and Intel, as members of industry consortia.Specialties: •Knowledge of PR elements and their use: in achieving a client’s promotional objectives•Targeted Positioning and Messaging: utilized in all promotional documents•Long-standing editor and analyst relationships: from carefully-selected industry publications and firms