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Experienced professional practitioner with extensive knowledge of high-tech public relations: data storage, computing security and semiconductor industries. Effective management from planning to execution of product launches, press tours and public relations events. Extensive experience in program development and budgeting. Lead PR for technology industry associations: currently SCSI Trade Association (STA), previously Fiber Channel Industry Association (FCIA), and currently associate PR for Trusted Computing Group. Ten years experience as an independent public relations consultant for several Fortune 500 companies, such as LSI, HP, Seagate and Intel, as members of industry consortia.Specialties: •Knowledge of PR elements and their use: in achieving a client’s promotional objectives•Targeted Positioning and Messaging: utilized in all promotional documents•Long-standing editor and analyst relationships: from carefully-selected industry publications and firms
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PrincipalPoint Public Relations, Inc. Mar 2009 - Dec 201028 years as professional high-tech public relations consultant and practitioner. Interested in new accounts in high-tech or other areas. Experience in planning and executing product and technology launches and materials generation, including technical articles, newsletters and brochures. Comprehensive press and analyst relations experience. Work from my office.
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PrincipalPoint Public Relations, Inc. 1998 - 2009--Manage public relations for SCSI Trade Association.--Previous clients include Alcatel, Palmchip and Picoturbo. --Currently on PR team with the PR manager of Trusted Computing Group.
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Business Communications ManagerSymbios Logic, Inc. 1995 - 1998Symbois Logic was previously AT&T Microelectronics, which was previously NCR Microelectronics. --Internal and external business communications.--Planned and implemented press tours, conferences and meetings. --Defined, wrote and produced product and corporate collateral.--Trade show public relations activities such as press kits and briefing schedules with press and analysts.
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Frequently Asked Questions about Lea Schwartz
What is Lea Schwartz's role at the current company?
Lea Schwartz's current role is PR practitioner, high-tech and other areas: Point Public Relations agency.
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Lea Schwartz's email address is po****@****msn.com
What schools did Lea Schwartz attend?
Lea Schwartz attended Colorado State University.
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Lea Rosenthal
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1unc.edu
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