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General Manager with 20 years of experiences in business development and business unit management in international companies (StanleyBlack&Decker, James Hardie, ITW).Team leader with track records of successful operational turnarounds, as well as organizational deployment.Excels at driving growth and operating leverage for strong brands in multi channel distribution (DIY, builder merchants, industrial, construction and mass retail).Strong strategic thinking and analytical skills that allow to deal with complex change management projects.Manage P&L, build company 3 years strategic plan.Proven results in improving sales efficiency, profitability and return on assets.Demonstrating leadership skills in building successful teams, which set and achieve goals consistent with the organization. Care for people, motivate, coach high performing teams and individuals.Sales & Operations, Operationnal marketing, category management, digital transformation, change management, BtoB and BtoC, go to market strategies, brand strategies.Experiences in french market, Iberia, Middle East, North africa.
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Co DirigeantLe Crétin Des AlpesFrance
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Co DirigeantLe Crétin Des Alpes Jun 2021 - PresentLyon, Auvergne-Rhône-Alpes, France
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Sales & Marketing DirectorSpit Paslode France Export Sep 2019 - 2021Région De Valence, FranceResponsible for driving sales growth in France, Iberia, Export and Middle East.105 M€ sales, 105 FTE. -
Business Unit Manager - DiyQuinoa Group May 2018 - Oct 2019Paris Et PériphérieFrench manufacturer of ventilation products and systems for homes and public building.Operationnal lead to simplify the brands and products portfolios.Re organised the DIY sales leaders team to acquire new talents and support the business transformation.Strongly involved in the Kingfisher partnership and its tender.Lead the new ventilation category launch.30M€ sales, managing sales leaders, marketing, customer service and sales agents. -
Ceo FranceFermacell Gmbh May 2015 - Apr 2018Région De Paris, FranceHigh value pro Panel boards from the ceiling to the roof, for timber frame, dry lining and fire protection applications.Lead the commercial organization for France, 26M€, 35 FTE. P&L management.Accelerating a prescription strategy to promote Fermacell as high value pro solutions.Driving sales force efficiency through building projects trackers.Pricing management and targeted actions to capture growth and monitor profitability.Operationnal lead for digital transformation. -
Commercial Director FranceStanley Black & Decker , Inc. Jan 2011 - Apr 2015Accountable for merging STANLEY hand tools and BLACK&DECKER commercial organizations following the acquisition of B&D by STANLEYWORKS in 2010. Lead the sales teams focusing on a diverse product areas such as hand tools (STANLEY FACOM), powertools, gardening tools and household (BLACK&DECKER) and fixing tools (MOLLY). Developped synergies and quick wins such as the STANLEY FAT MAX powertools launch in DIY channels.Re structured and lead the STANLEY and DEWALT (powertools) pro teams… Show more Accountable for merging STANLEY hand tools and BLACK&DECKER commercial organizations following the acquisition of B&D by STANLEYWORKS in 2010. Lead the sales teams focusing on a diverse product areas such as hand tools (STANLEY FACOM), powertools, gardening tools and household (BLACK&DECKER) and fixing tools (MOLLY). Developped synergies and quick wins such as the STANLEY FAT MAX powertools launch in DIY channels.Re structured and lead the STANLEY and DEWALT (powertools) pro teams starting in 2013. Show less -
Commercial General ManagerStanley Black & Decker, Inc. Jan 2007 - Jan 2011Paris Et PériphérieIn charge of merging STANLEY and VIRAX (plumbing and heating tools) after the acquisition of FACOM by STANLEYWORKS in 2007. Restructured the sales organization to propose a combined sales appraoch and product offer to the building distribution.Lead also the sales DIY organization combining STANLEY and FACOM to propose the most premium and valuable offer across the mass market retailing networks.
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Commercial General Manager FranceStanley Black & Decker, Inc. Oct 2004 - Dec 2006Paris Et PériphérieStanleyworks, world's largest manufacturer of hand tools.Stanley Hand Tools Pro and DIY FranceIn charge of the commercial business unit, 68M€, 55 FTE.11M€ growth in 4 years, managing the shift of the customers portfolios from DIY to PRO, improving the Operating margin (+2 pts).
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Marketing DirectorStanley Black & Decker, Inc. Sep 2003 - Dec 2004Morangis, 91, FranceStanley Hand Tools
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Key Account ManagerThe Stanleyworks Sep 2001 - Sep 2003Morangis, FranceStanley Hand Tools
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Channel ManagerStanley Black & Decker, Inc. Aug 1999 - Sep 2001Morangis, FranceStanley Hand Tools
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Marketing Manager FranceDirickx Jun 1996 - Jul 1999FranceMarketing team management (4 people)Go to market, Trade, Forecast, coordinate joint venture, Marketing culture
Denis Poirier Skills
Denis Poirier Education Details
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Repreneurs D'Affaires -
International Business School WellerMaster'S Degree (Rennes, Stuttgart, San Francisco)
Frequently Asked Questions about Denis Poirier
What company does Denis Poirier work for?
Denis Poirier works for Le Crétin Des Alpes
What is Denis Poirier's role at the current company?
Denis Poirier's current role is Co Dirigeant.
What is Denis Poirier's email address?
Denis Poirier's email address is dp****@****rks.com
What schools did Denis Poirier attend?
Denis Poirier attended Cra Formation, International Business School Weller.
What skills is Denis Poirier known for?
Denis Poirier has skills like Management, Marketing, Sales Manager, Marketing Strategy, Business Strategy, Management Marketing, Sales Management, Product Marketing, Vente, P&l Management, Tarification, Negotiation.
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Denis Poirier
Paris -
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Denis Poirier
Greater Paris Metropolitan Region1free.fr
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