Franck Poisson Email & Phone Number

Rosny-Sous-Bois, Île-De-France, Fr

- Customer Experience Optimization- Repackaging of all value-added services- Harmonization of the services provided across the group (Marketing Post Merger Integration)- Marketing integration of newly-acquired subsidiaries- SEO & management of the company's e-reputation- Management of an internal online shop (promotional items)- Structuring of Customer Loyalty vision and organization of customer events- Lead Generation campaigns (LinkedIn...)

Rosny-Sous-Bois, Île-De-France, Fr

- Work on Service portfolio to offer a comprehensive range highlighting value-added services- Work on Marketline marketing to improve visibility and brand image (ex: Healthcare industry)- Corporate website management including SEO optimization and API integration- Sales tools (videos, PowerPoint, demo websites)+ Direct Marketing campaigns (management of 2 people)+ Customer Satisfaction Surveys in France and Germany (management of 1 person)

Rosny-Sous-Bois, Île-De-France, Fr

- Development of value-added services for groupage flows (Star range)- Development of an exclusive temperature-monitoring service for Healthcare customers- Development of a web-based marketplace for LTL/FTL flows with a unique strategy encompassing customers, suppliers and Heppner operational teams (up to 20% of LTL/FTL flows operated through this environment)- Initiation of web-designed tools designed to improve shipment visibility and to secure supplier loyalty for LTL/FTL activity (Supply Marketing)- Contribution to the acceleration of fleet migration to CNG vehicles (both inhouse and subcontractors). Awarded best Heppner University Project in 2019

Levallois-Perret, France, Fr

Within the Distribution & Express Business Line, my role is to create and launch value-added services across the business. The main project I manage addresses the e-commerce needs and constraints by designing, implementing, monitoring and promoting a dedicated service called ON DEMAND. It enables consignees to schedule via a web portal when and where they want to be delivered. After two operating years, the product has enabled to massively reduce the number of unsuccessful deliveries, whilst improving customer satisfaction and loyalty. Several thousands of customers including leading e-commerce players now use this service daily. The service was awarded, in early 2015, the “most innovative project” prize across the business line. It was also shortlisted for the 2015 "SNCF Excellence Trophies" (top innovations developed across the whole SNCF Group).Further developments are now on their way, whilst commercial and communication efforts still ramp up.

Puteaux, Ile-De-France, Fr

- Design and launch of a transactonal website aimed at car dealers (professional vehicle customisation service)- Animation and empowerement of the Marketing Managers' team across the GEFCO worldwide network (28 subsidiaries) including: - Design and launch of a bespoke digital marketing tool connected to the CRM app. - Design of promotional online campaign templates - Frequent meetings to share best practice and initiate new projects

Puteaux, Ile-De-France, Fr

- Sales support tools to 60 field sales agents + 30 online sales agents - Marketing campaigns (direct mail, e-mailing, phone campaigns, dedicated websites)- Set-up of the Marketing module within the CRM tool (Selligent)- Fairs & Customer events- Creation of the Tender Management Department (management of 1 person)

London, Gb

Internal audit to identify existing expertise across the business (newly founded subsidiary) an to market the company vs competitors and existing / potential customers.Part of a large M&A project (multi-million budget).Customer satisfaction / retention programm.Direct management of 5 people.(new job creation)

Milton Keynes, Buckinghamshire, Gb

For non EU territory (America, Australia, Middle and Far East)New Product Development involving concept testing, budget raising and full project management techniques.Develop relationships with existing partners and search for new ones.(new job creation)

Hoofddorp, North-Holland, Nl

Support to sales force (10 sales execs) through several marketing channels: brochures, direct marketing, advertising, trade fairs...In charge of Press RelationsCreation an management of customer service (2 people)(new job creation)

Hoofddorp, North-Holland, Nl

Contexte : Lancement de la toute première ligne aérienne sans billet en Europe (Paris-Londres). Des deux côtés de la Manche, les missions comprenaient :- Marketing opérationnel (print, supports PowerPoint, télémarketing)- Programmes fidélisation pour voyageurs- Programmes incentive pour agences de voyage- Salons et événements- Publicité (presse, radio)- Relations presse (JT 20h France 2, articles Financial Times...)- Création du site web de la compagnie

Quito, Ec

Door-to-door sales for cable network (now known as Numericable in France).

Master'S Degree, Commercial Business Appreciation

Bac+4, Marketing & International Business

Bac + 2, Bts Commerce International