Jeanna Ustyuzhaninova Email & Phone Number

Jobby AI - HRTech project, a platform offering job and internship opportunities for students and graduates.Key Responsibilities and Achievements:Team Organization:Developed and implemented a knowledge base in Notion, improving team access to information and processes.Integrated Yandex Tracker to optimize task prioritization and increase productivity within education and marketing teams.Advertising Campaign Management:Launched VK Ads campaigns, testing hypotheses to attract target leads. Successfully reduced lead cost by 87% by integrating lead forms with a simplified response system.Managed contextual ads, scaling successful campaigns based on data.Supervised CPA networks, partnered with new affiliates, and optimized lead validation through voicebots.Client Work:Led promotional strategies and budgeting for major clients like Unilever, Gazprombank, Kaspersky, and others.Managed landing page development to improve conversion rates, increasing average conversion through targeted job listings.

HTML Academy - EdTech company, specializing in web development training.Key Responsibilities:Launched and managed ad campaigns across Facebook, Instagram, VK, VK Ads, MyTarget, Click.me, and TG.ads.Developed lead magnets to attract new clients and built comprehensive marketing funnels to nurture audiences.Created and refined creative concepts, slogans, and assets using Figma.Identified unique platforms and target audiences, optimizing campaigns by addressing customer pain points and triggers.Led and oversaw cross-functional projects.Achievements:Launched a full-cycle ad campaign on Avito, achieving a 1120% ROMI.Managed a successful campaign for women’s communities, resulting in a 1150% ROMI.Scripted and managed the production of a promotional video.Led product renaming efforts, increasing conversion rates by 30%.Contributed to landing page optimizations, enhancing conversion rates through CJM analysis.

Санкт-Петербург, Россия

Fitness House Key Responsibilities:Led advertising campaigns through external agencies and managed the digital marketing team, including hiring new team members.Developed and executed new discount promotions and unique marketing campaigns.Produced and scripted TV and YouTube commercials, overseeing shooting, casting, and post-production, including motion design.Managed media planning and developed email marketing funnels, working to improve conversion rates through analysis.Coordinated advertising placements on platforms like Yandex Maps, Yandex Navigator, 2GIS, MTS, Yandex Music, and Avito.Conducted market research and competitor analysis.Achievements:Created successful TV and YouTube commercials that attracted a new audience.Integrated innovative advertising platforms.Established partnerships and collaborations with brands such as Losevo, Candies Cake, GreenBox, and Helix.

Санкт-Петербург, Россия

Key Responsibilities:Managed targeted advertising with monthly budgets ranging from 10,000 to 3,000,000 RUB.Conducted audience research and analysis, selecting visuals and crafting unique texts tailored to each segment.Initiated and participated in the development of landing pages for various projects and target audiences.Organized video shoots for social media platforms, including VKontakte, Instagram, and YouTube.Led the rebranding of the Korus Fitness Academy's Instagram account (@korusfitness).Developed chatbots and sales funnels, implementing them through relevant services.Achievements:Achieved a cost per lead (CPL) of 100 RUB, with valid leads costing 250 RUB.Introduced creative segmentation by age and gender in advertising campaigns.Initiated and led a successful lead generation campaign.Promoted to a leadership position due to outstanding performance.