I have over 12 years of experience in the fields of sales, marketing, software development, and business development, with a focus on digital marketing and AI. I hold a PMI-ACP certification and a bachelor's degree in computer science.Currently, I am a Sales & Marketing Teacher and Web Development Instructor at AGILE Academy, where I leverage my industry experience to provide comprehensive and engaging lectures on Google Ads, Meta business, and Ruby on Rails. My mission is to equip students with practical skills and knowledge to excel in the dynamic and competitive digital world.
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المؤسس | خبير استراتيجيات الذكاء الاصطناعيPcan -
Marketing Research AnalystAi Magic Sep 2023 - PresentTurkey- Conducting primary and secondary market research to identify the customer needs, preferences, and behavior, the competitive landscape, and the market opportunities for the company’s products and services.- Using various data collection methods and tools, such as surveys, interviews, focus groups, web analytics, CRM systems, etc., to gather and analyze qualitative and quantitative data.- Interpreting the data and trends using statistical techniques and software, such as SPSS, Ruby On Rails, etc., and providing insights and recommendations to support the marketing and sales decisions and strategies.- Creating and presenting reports and dashboards to communicate the research findings and implications to the internal and external stakeholders, such as management, product development team, clients, etc.- Monitoring and evaluating the performance and effectiveness of the marketing campaigns and activities using various metrics and indicators, such as traffic, engagement, conversion rate, ROI, etc.- Researching and staying updated on the latest trends and best practices in market research, artificial intelligence, and related fields.Some of the achievements and highlights of my work at AI Magic are:- Conducted a comprehensive market research project on the potential demand and feasibility of a new AI-based product for the healthcare industry.- Identified and segmented the target market and customer personas for the company’s products and services using demographic, psychographic, behavioral, and geographic criteria.- Designed and implemented an online survey to measure the customer satisfaction and loyalty levels for the company’s products and services.- Increased the conversion rate by 25% by providing data-driven recommendations on the pricing, positioning, and promotion strategies for the company’s products and services.- Created a user-friendly dashboard to visualize and monitor the key performance indicators of the marketing campaigns and activities. -
Digital Marketing SpecialistAi Magic Apr 2023 - Sep 2023TurkeyAI Magic is a company that creates innovative and cutting-edge artificial intelligence solutions for various industries and domains. As a digital marketing specialist, I was responsible for:- Developing and executing digital marketing campaigns across various channels, such as email, social media, web, and mobile, to promote the company’s products and services and generate leads and conversions.- Creating and managing engaging and relevant content for the company’s website, blog, newsletter, and social media platforms, using various formats and mediums, such as articles, videos, podcasts, infographics, eBooks, etc.- Optimizing the company’s website and content for SEO and conversions, using various tools and platforms, such as Google Analytics, Google Ads, WordPress, etc.- Monitoring and analyzing the performance and effectiveness of the digital marketing campaigns and content, using various metrics and insights, such as traffic, engagement, conversion rate, ROI, etc.- Researching and staying updated on the latest trends and best practices in digital marketing and artificial intelligence- Collaborating with other marketing teams and stakeholders to align the digital marketing strategies and goals with the overall marketing objectives and target audience.Some of the achievements and highlights of my work at AI Magic are:- Increased the website traffic by 50% and the conversion rate by 30% in six months.- Generated over 10,000 leads and 1,000 customers through email marketing campaigns.- Created and launched a successful podcast series on artificial intelligence that reached over 100,000 downloads and received positive feedback from the listeners. -
Sales & Marketing Teacher | Web Development InstructorAgile Academy May 2019 - Apr 2023Istanbul, TurkeyIn my role as a Sales & Marketing Teacher and Web Development Instructor at Agile Academy, I have had the privilege of imparting knowledge to students in two dynamic fields. By leveraging my industry experience, I strive to provide a comprehensive understanding of Google Ads and Meta business and inbound marketing and Creative content Creation concepts, helping students prepare for real-world challenges.Key Responsibilities:- Deliver engaging and interactive lectures on Google Ads strategies, equipping students with practical skills to excel in digital marketing.- Teach Meta business knowledge, encompassing essential aspects of business strategy, analytics, and decision-making.- Create and update course content to ensure alignment with the latest industry trends and technological advancements.- Provide personalized guidance to students, assisting them in achieving academic and professional goals.- Foster a dynamic learning environment by integrating real-world examples and case studies into the curriculum.- As inbound marketing instructor i had provided more than 400 students improving their marketing career. -
Founder | Managing DirectorAgile Academy May 2018 - Apr 2019Istanbul, TurkeyAs the Managing Director at Agile Academy, I played a pivotal role in the growth and success of the institution. During my tenure, I took on a dual responsibility that involved managing overall operations and spearheading the Pearson BTEC approval process. This unique combination of tasks allowed me to demonstrate my leadership skills and strategic mindset.Key Achievements:Led the successful approval process for Pearson BTEC accreditation, aligning the institution with global educational standards.Oversaw day-to-day operations, optimizing resource allocation and workflow efficiency.Fostered a collaborative and motivated team environment, resulting in increased productivity and student satisfaction.Developed and executed strategic plans, leading to substantial growth in student enrollment and revenue.Collaborated with stakeholders to enhance the curriculum and ensure its relevance to industry demands. -
Business Development ManagerAafaq Educational Services Jan 2015 - May 2018Istanbul, TurkeyAs the Founder and Manager at AAFAQ, I successfully established and operated an educational consulting company. In this role, I took on the following responsibilities:Business Development and Strategy:Led business development efforts, identifying potential clients and partnerships to expand the company's reach and services.Developed strategic plans to promote the company's educational consulting services, targeting specific markets and segments.Conducted market research and competitor analysis to identify industry trends and opportunities for growth.Web Application Programming:Utilized the Ruby on Rails framework to develop a robust and user-friendly web application for AAFAQ.Programmed and maintained the application, implementing necessary features and functionalities to meet client and business requirements.Collaborated with a development team to ensure efficient coding practices and adherence to project timelines.Cloud Infrastructure Management:Leveraged Amazon Web Services (AWS) and Heroku to deploy and manage the web application, ensuring scalability, reliability, and security.Implemented cloud-based solutions, such as storage, databases, and server configurations, to optimize the application's performance.Monitored the application's infrastructure, addressing any technical issues or performance bottlenecks that arose.Project Management and Execution:Oversaw project planning, resource allocation, and task prioritization to ensure timely delivery of milestones and project objectives.Collaborated with clients to define project requirements, set realistic expectations, and ensure alignment with business goals.Conducted regular project meetings, providing updates and progress reports to stakeholders.By effectively managing business development, programming the web application using Ruby on Rails, and utilizing AWS, Heroku, and GitHub, I played a vital role in the success and growth of AAFAQ. -
Marketing DirectorRelbond May 2015 - Aug 2017Istanbul, TurkeyI spearheaded the establishment and management of a successful marketing company specializing in digital strategies for the real estate and education sectors. In this role, I undertook the following responsibilities:Client Management and Consultation:Developed strong relationships with 3 prominent Real Estate companies and 2 Private schools, serving as their primary point of contact.Conducted in-depth consultations with clients to understand their specific marketing objectives, target audience, and brand positioning.Digital Strategy Development:Conducted comprehensive market research and analysis to identify industry trends, competitive landscapes, and target audience preferences.Utilized data-driven insights to develop effective digital marketing strategies tailored to each client's unique requirements.Campaign Execution and Optimization:Led the implementation of digital marketing campaigns from start to finish, ensuring timely delivery and adherence to established budgets.Created engaging and compelling content, including advertisements, blog posts, and social media updates, to drive user engagement and conversions.Team Leadership and Collaboration:Built and managed a talented team of marketing professionals, fostering a collaborative environment and ensuring seamless execution of projects.Fostered strong relationships with external vendors and agencies to leverage additional expertise and resources when necessary.Results Tracking and Reporting:Implemented robust tracking mechanisms to measure the effectiveness of digital marketing initiatives.Generated detailed reports and presentations for clients, highlighting key metrics, and return on investment (ROI). -
Webmaster (Seo And Business Development) | Marketing Campaigns ManagerSkies Tour Apr 2014 - Nov 2015Istanbul, TurkeyWebmaster (SEO and Business Development):- Managed the company's website, ensuring optimal functionality, user experience, and up-to-date content.- Strategically implemented SEO techniques, resulting in improved search engine rankings and increased organic website traffic.- Collaborated with cross-functional teams to enhance website performance, including design, navigation, and conversion optimization.- Monitored web analytics to track user behavior, identify opportunities for improvement, and make data-driven decisions.- Led business development initiatives, identifying potential partnerships and creating proposals to expand the company's network and revenue streams.- Conducted market research to identify emerging trends and opportunities for business growth.Marketing Campaigns Manager:- Designed, executed, and monitored digital marketing campaigns to promote tourism packages, reaching a wider audience and driving bookings.- Developed and managed social media campaigns, engaging users and creating a strong online community.- Collaborated with external agencies for content creation, graphics, and digital advertising to ensure consistent branding and messaging.- Analyzed campaign performance data, making necessary adjustments to optimize results and return on investment.- Utilized email marketing to nurture leads and maintain customer engagement, resulting in increased repeat bookings.- Planned and executed successful events, trade shows, and promotional activities to enhance brand visibility and customer interaction. -
Presales Engineer | Account ManagerIbm Oct 2011 - Apr 2014Dubai, United Arab Emirates- Collaborate with the sales team to understand the requirements and technical specifications of B2B clients, including HBL bank, Pepsi, and MIT University in Dubai.- Conduct thorough research and analysis of client needs, industry trends, and competitor offerings to develop customized solutions.- Work closely with the product management team to stay up to date on the latest features and capabilities of Lenovo and IBM parts.- Prepare and deliver technical presentations and product demonstrations to clients, showcasing the benefits and value of Lenovo and IBM solutions.- Assist clients in designing and configuring hardware solutions based on their specific requirements, ensuring compatibility and optimal performance.- Collaborate with the procurement team to provide accurate and timely quotations for hardware and parts, considering client budgets and delivery timelines.- Create comprehensive and detailed proposals, including technical specifications, pricing, and timelines, in response to client requests for proposals (RFPs).- Conduct product trainings and workshops for clients, enabling them to effectively utilize and maintain Lenovo and IBM hardware solutions.- Support the sales team in negotiating contracts and agreements with clients, providing technical expertise and addressing client concerns.- Stay updated on industry advancements, market trends, and product knowledge related to Lenovo and IBM solutions.- Participate in industry events, conferences, and seminars to expand professional networks and promote the company's offerings.- Provide feedback to the product management team on customer requirements, market demands, and potential areas for product improvement. -
Business Development RepresentativeIbm Apr 2010 - Oct 2011Dubai, United Arab Emirates* Responsibilities:- Lead Generation: Actively searching for potential clients and new business opportunities through various channels such as networking, online research, events, and outreach.- Prospecting: Identifying and targeting potential customers who fit the company's target market and could benefit from its products or services.- Cold Calling/Outreach: Initiating contact with potential leads through cold calls, emails, or other forms of communication to introduce the company's offerings and generate interest.- Qualification: Assessing the potential leads to determine if they meet the criteria for a qualified sales opportunity based on factors like budget, need, authority, and timing (BANT).- Relationship Building: Establishing and nurturing relationships with potential clients, understanding their needs, and providing information about how the company's solutions can address those needs.- Setting Appointments: Scheduling appointments, demonstrations, or meetings between qualified leads and the sales team for further discussions and presentations.- Market Research: Conducting research to understand industry trends, market needs, and competitor activities to tailor the company's approach and offerings.- Collaboration: Working closely with the sales and marketing teams to align strategies, messaging, and tactics for lead generation and conversion.- Reporting: Tracking and documenting lead generation activities, interactions, and outcomes, and providing regular updates to sales management.- Pipeline Contribution: Feeding the sales pipeline with qualified leads and opportunities that have the potential to convert into actual sales.- Feedback Loop: Providing insights and feedback from interactions with potential clients to help refine sales strategies and product offerings. -
Shop ManagerTrue Value Systems Llc Jan 2009 - Apr 2010Dubai, United Arab Emirates- Manage inventory levels, including stock control, ordering, and replenishment to meet customer demands and minimize stockouts.- Develop and implement strategies to enhance the shop's profitability, including pricing, promotions, and effective merchandising.- Train and supervise a team of sales staff, providing guidance, motivation, and performance feedback.Create and maintain a positive and customer-friendly shopping environment through visual merchandising and store layout optimization.- Handle customer inquiries, complaints, and requests, ensuring prompt and satisfactory resolutions.- Conduct regular audits to ensure compliance with operational policies, procedures, and security measures.- Foster strong relationships with suppliers, negotiating favorable terms and ensuring reliable and timely product delivery.
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Sales Management SpecialistTrue Value Systems Llc Feb 2008 - Jan 2009Dubai, United Arab Emirates- Develop and execute sales strategies to maximize revenue and expand the customer base.- Identify and target potential clients, including computer retail stores, system integrators, and corporate clients.- Build and nurture relationships with key decision-makers to generate sales opportunities and secure long-term partnerships.- Set sales targets, track progress, and provide regular performance reports to the management team.- Lead and motivate the sales team, providing guidance, training, and support to achieve individual and collective goals.- Collaborate with marketing teams to develop effective sales collateral, product presentations, and promotional campaigns.- Stay up to date with industry advancements and product knowledge to effectively address customer inquiries and requirements.- Provide feedback to senior management on market trends, sales strategies, and opportunities for business growth.
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Call Center Customer Service RepresentativeSyriatel Mobile Telecom Jun 2006 - Nov 2007DamascuseResponsibilities:- Handle incoming customer calls regarding a wide range of telecommunications mobile products and services.- Provide exceptional customer service by promptly and professionally addressing inquiries, resolving issues, and offering appropriate solutions.- Effectively manage high call volumes while maintaining a courteous and empathetic demeanor.Utilize company databases and systems to access customer account information, update records, and - - -process service requests accurately.- Demonstrate product knowledge to assist customers with device troubleshooting, network configurations, and general inquiries.- Upsell and cross-sell relevant products and services to customers based on their needs and preferences.- Handle customer complaints and de-escalate tense situations, aiming for a satisfactory resolution.- Collaborate with other departments, such as technical support and billing, to coordinate and resolve complex customer issues.- Maintain up-to-date knowledge of company policies, procedures, and product updates to provide accurate and consistent information.- Meet or exceed performance metrics, including average handle time, first call resolution, and customer satisfaction ratings.- Document customer interactions and detailed notes within the CRM system to ensure clear and concise communication across the organization.- Participate in ongoing training sessions and team meetings to enhance skills and stay updated on industry trends.- Contribute to a positive and collaborative team environment by sharing knowledge, offering support, and fostering a customer-centric culture.
Polat Can Education Details
Frequently Asked Questions about Polat Can
What company does Polat Can work for?
Polat Can works for Pcan
What is Polat Can's role at the current company?
Polat Can's current role is المؤسس | خبير استراتيجيات الذكاء الاصطناعي.
What schools did Polat Can attend?
Polat Can attended Damascus University.
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