With over 8 years of experience in marketing, I am passionate about creating and delivering impactful and engaging content and campaigns that reach and resonate with diverse audiences. As a category lead at Unacademy, India's largest online learning platform, I leverage my expertise in B2C, new business development, and team management to drive growth and innovation in the education sector. I am motivated by Unacademy's mission to democratize education and empower learners across the country, and I bring a unique perspective and experience as a former mechanical engineer and a MBA graduate.In my current role, I coordinate with customers daily to understand their needs and preferences, resolve issues, and promote brand loyalty. I also devise, deploy, and monitor processes to boost long-term business success and increase profit levels. I create reports, analyze and interpret data, including expenses, competition information, and revenue reports, and present them to leaders. I plan and execute numerous promotional campaigns, and work on data-backed content and insights for promotional material customized for different target customers, activities, and events. I maintain and manage an extensive database of existing and potential customers, and collaborate with internal and external stakeholders to achieve strategic goals.