In association with !PAF Collective, my role is to work closely with our team of experts to ensure digital efficiency with every movie release and media content. We are a multiverse in the world of entertainment. we have hands on every piece of the hottest things today, gaming & digital content!. Puppeteer is about performing and combining elements to create a world of multi-purpose content that will reach platform viewers as well as mobile users.

Digital strategy advisor, digital transformation and effective communication campaigns with a focus on Data-Driven Creativity.Consultant for the SME Expert program. This program partially covers the fees of the experts and the amount depends on the size of the SME: Micro: 90%, Small: 80%, Medium section I: 55%, Medium section II: 35%

General management, planning high value projects, leading creative teams and overseeing the development of cross culture initiatives for brands, based on digital and mobile first thinking. Building a consistent business strategy and planning tactical execution for global & local brands.

- Lead a consistent Regional Digital plan involving local implementation strategy for the Diabetes Care franchise (LatAm), including franchise’s and Customer Relationship Management (CRM) Program’s web page, Search Engine Optimization, Social Media Optimization. - Demand Generation (Loyalty Program), leading the execution of current innovative engagement and advocacy programs to drive consumption and usage frequency among users in retail channels. - Leading excellence in execution of programs by designing and tracking the key performance indicators’ dashboard. - Support trade marketing team on execution and correct application of retail activities. - Support New Product Launch execution (LatAm). - Lead Customer Care team and patient interactions, 1 to 1 campaigns and Complaint Handling Center.

- Develop & execute marketing plans in conjunction with the extended local teams and cross-functional partners, ensuring all customer segments are represented in brand strategies. - Execute Digital Strategy integration and main Direct To Consumer activities for LatAm. - Work closely with multi functional areas of Customer Care, Marketing, Sales, IT, Trademark and Compliance, to create partnerships and ensuring synergies between products, brand and communication with the patient / consumer.

- Ensure launching excellence on Loyalty Program local execution by supporting each cluster and adapting on actual needs and budget restrictions. - Define and coordinate next steps on Loyalty program and include new local initiatives to gain business growth. Reinforce integration and responsibilities with Customer Care, - Sales and Marketing teams’ efficiency on marketing plan executions.

- Develop & execute promotional strategies in wholesale and Small Stores based on shopper Insights. Track market variables, stock, breaks and rotation. - Managing Product Cycle for the entire portfolio including new product development, marketing plans, product launching, post marketing initiatives, product re-launchings, market share defense and end of life activities