Director De Arte
CurrentResponsible for the Art creation and direction of all interactive media, led a multifunctional team of UX/UI designers, writers, videographers, photographers to create innovative and usable digital solutions that satisfied needs spanning ecommerce, digital storytelling, mobile, and in-store experiences.- Led the development and execution of creative, design concepts and multi-channel style guides that adhere to client’s brand standards.- Ensured the usability, consistency, brand relevance, and functionality of the finished product.- Increased design workflow efficiency by cut edge design and UX new principles and processes.- Managed timeline and execution of all jobs/tasks, including desktop, mobile, social campaigns, emails, display ads, onsite banners, etc.- Agile methodology implementation ensuring content was created as expected, being consistent with each divisions branding.- Support creative and design conception across all divisions, coordinating art direction for all web shots.