( Team: 14 direct-reported employees)• Forecasting and Planning: Long-term and Short-term sell-out , sell-in and stocks. Demand Forecast Process management. ( 145 distributors, 74 SKU, 7 shipments shipping box). • Consumer and Market Researches (Consumers research, Retail Audit)• KPI management: Sales targets setting for all levels of Sales team based on strategic goals, description for sales team, reporting, target setting and execution control. • Reporting and analysis: Working out and maintenance reporting system for Sales Department (Total Russia 145 distributers; 1500 EST&Merch; 90 000 Active Outlet Base). Reports: Distributors Sell-Out by Brands and Channels, Distributors Sell-In, Distributors warehouses Stocks, EST KPI; Shelf and Suppliers Price monitoring; Retro-bonus system support, joint partnership investments reporting. • ADE and SFIS Implementation: (Automated Data Exchange System (Distributors - Company) and Sales Force Information System – 1000 EST): functional analysis of existing programs; vendor selection, negotiations, implementation.

• Reporting and analysis: Working out and maintenance reporting system for Sales Department - distribution controlling, effectiveness evaluation and development reserves revealing: data sales volumes primary & secondary, clients coverage, distribution, market share, route fulfillment, strike rate, shelf - price monitoring, equipment placement efficiency, competitors activity, other specialized monitoring.• Price management: Shelf-targeted price model based on retail company and rivals prices monitoring and profit targets. • Sales and Logistics Departments KPI: Working out, maintenance and analysis. Wholesale stimulation system management. • Planning: Long-term and short-term sales planning, detailed by Company total, Captives, Clients, SKU. Captive and Clients warehouses delivery planning (average stock in days of sales – 6, assortment range 60 SKU, product availability 99,3 %). Supply satisfaction level evaluation reporting. • IT: Statement of the technical projects for programmers 1C: testing and users training (Mobile Sales on PDA, equipment management, sales and supply planning, logistic and sales reporting) • Trade Marketing: Carrying out marketing activities and efficiency analysis, investment efficiency evaluation, budget controlling, POSM of materials.• Personnel: employment, training and motivation.