Polina Ruska Email & Phone Number

Limassol, Cyprus

Limassol, Cyprus

Cyprus

- Data Driven projects and programs with cross-divisional interaction- Operational efficiency projects

Moscow, Russia

Responsibilities:- Analytical cross-functional/source insights delivery in consumer, customer, market & share performance- Development of analytical solutions, approaches, and business recommendations- Analytical models creation with usage of available big data sources and technical visualization (Power BI, Excel) + analytic tools (Python, Spark) to grasp the business insights- Analytic capabilities development within the company- Collaboration with multi-functional teams Achievements: − Targeting based on Machine Learning algorithms (full project technical and business set-up including 3-side negotiations, CPS, stakeholders’ alignment, tech solution architecture, risk assessment, cloud provisioning, models’ review)− Promo Optimization Modeling and Analytics based on advanced algorithms− Models’ deployment: Multifactor forecasting; Market Estimates− Power BI Strategic Trackers development

Moscow, Russia

Responsibilities:- Channel, Category and Regional Insights based on Internal and External data- Stable commercial reporting system- Data Sources technical and analytical connection- Internal and external clients negotiation processes, incl. customer reviews- Cross-source analyses connecting the dots delivering commercial results to Top ManagementAchievements:- Full function restructuring with reporting system optimization and expertise broadening according to current business priorities and stakeholders’ interests- Automatization and Power BI system deployment- Collaboration Space technical and strategical rework- Built interchangeability inside the team in Agile way- Proactiveness in monthly results delivery with action steps

Moscow, Russian Federation

Responsibilities:Data Insights:- Big Data Advanced Analytics based on Internal and External Data- Statistical analysis- Big Data Exploratory Analysis- Business Case and models creation (New Products; Gain and Loss Analyses; Cannibalization; Elasticities; Volumetric models; Risks predicting models; Full portfolio change; Marketing Activities Size of the Prize; Strategic Initiatives; New markets volume/value size prediction)- Cross-functional support- Categories Deep DiveStrategic Planning:- Long-term Forecasting of own, competitors & total market sales in Volume/Value by categories/channels/regions- Macro factors Analysis- BP forecasting of Channels/Categories and Key players volume/value + Group delivery incl. negotiation process- Top Management Presentations with Commercial Insights, Long trends and share predictionAchievements:Data Insights:- Pricing and Promo Model incl. Elasticities and Cannibalization calculation- Commercial Policy Value Drivers model, incl. Size of the Price prediction- Strategic Business cases realization (Portfolio review; Optimal strategy suggestion; New launches commercial targeting; Cannibalization analyses with business reco; New Categories strategic reco and calculations)Strategic Planning:- Scenario Planning based on External and Internal factors- Factor analysis implementation as a regular routine- New channels volume estimation

Moscow, Russian Federation

Responsibilities:Marketing Information:- Key Market Indicators analyses & Deep Dives with Categorial focus- Cross-functional support and collaboration- Top Management Presentations with Commercial ResultsStrategic Planning:- Strategic solutions implementation- Long term Forecast of own, competitors & total market sales in Volume/Value- Macro factors AnalysisAchievements:Marketing Information:- Deep dives supporting fast growing categories with reco- Proactive co-creation with Marketing in New launches area- Jointly agreed plans with business partners- Reporting reviewed and technically optimized according to business needs- Collaboration Space reviewed- Top Assortment Analysis- Strategic initiatives calculation- Brand KBIs correlation model creation and implementationStrategic Planning:- Market projection aligned and delivered to the Group- BP support with proper analyses and insights- Strategic planning process structured and aligned with the partners

Moscow, Russian Federation

Responsibilities:- Key Market Indicators analyses and Deep Dives with Categorial focus- Cross-functional support and collaboration inlc. ad-hock business cases/ selling stories requests to Marketing and Commercial Teams- Top Management Presentations with Commercial Results- Promo team reporting system customization and optimization- BP process support with deep divesAchievements:- BP process fully supported with deep dives and ad-hoc requests- Business reporting system re-shaped in order to implement new promo reporting tools- Revenue initiatives supported with relevant insights- Product strategy supported in collaborative way with cross-functions/companies- Full Support of Promo Process development incl. reporting system creation, customization and automation via Power Query and Power Pivot- Route cause Information system refresh

Moscow, Russian Federation

Responsibilities:- Internal and External data analysis presented during Top Management Commercial meetings- Key commercial projects implementation- Regular reporting and cross-functional meetings active participation- Marketing Projects and Cases co-creation- Commercial ad-hoc requests based on consolidated information (both internal and external)- New products forecastAchievements:- Monthly Commercial Meeting results delivery modified according to business needs- Regular reporting redesigned according to the business requests, incl. actual KBIs- Revenue Growth Management reporting system update in partnership with Finance and in agreement with key stakeholders- External agencies collaboration to get critical business information on a regular basis + transferring system implementation- New launches calculation methodology modification according to business needs- Business reporting reshaped according to new Strategic Priorities- Common Collaboration Space creation according Top Business priorities

Moscow, Russian Federation

Responsibilities:- Market analysis incl. presentation and reports preparation for top management and cross-functions- New products calculation with marketing support- Commercial/Marketing support with regular presenations and ad hoc requests- Proactive participation in marketing projects/cases development- Regular marketing reportingAchievements:- Development of New Launch calculation (template, stakeholders’ procedure and assumptions alignment)- External agencies data implemented in Key Accounts routines- Business reporting re-shaping in line with new business needs- Revenue Management supported with regular reporting creation and key stakeholders’ alignment

Saint Petersburg, Russian Federation

Responsibilities:- Commercial Reporting- Regional market analysis based on internal and external data with Top Management presentations- Standard commercial reporting- KPI/KBI, incentives, commercial cases calculation with cross-functional alignmentAchievements:- Commercial Reporting Optimization (VBA + Access)- New report connecting External and Internal Data created and implemented- New approach to GSR calculation implemented

Saint Petersburg, Russian Federation

Responsibilities:- Forecast calculation on SKU level with cross-functional alignement- Commercial/Marketing support- Factor analysis Actual vs Plan- Market analytics- Leading/preparation cross functional DP meetingsAcievements:- Project Leader “Improvement of National Key Accounts Forecasting Process in North-West Region” - DP routines automatized

Master'S Degree, Corporate Finance

Activities and Societies: Students’ Committee, GSOM Case Club, GSOM Exchange Program Distribution Committee, Future Today Cup 2013, P&G.

Bachelor'S Degree, Economic Theory And Economic Policy

Activities and Societies: Saint Petersburg Youth International Economic Forum 2011, Changellenge Cup Spb 2011, KPMG Tax competition 2011