Growing the team into a Marketing Technology function - no analytics or visibility is truly possible in marketing without a large focus and dedication to tech

Grew the team from 1 person (me) to 4 people. Focused on building tooling for teams, automating decision making, building robust technical processes and creating vision for Marketing Technology for Bolt for upcoming years.

First Data Analyst working on Marketing topics - was focused on building the very basics of marketing analytics - lots of data engineering, searching for the good metrics, learning to ask the correct questions.

Tasks included:- Providing data-based insights to different teams (e.g. Marketing, Operations, Sales, Distribution) - Developing dashboards and visualizations to track and analyze the performance of various areas- ETL and data modeling- Creating ad-hoc reportsMain tools: QlikView (BI software), PostgreSQL, Excel.

Garage48 Foundation is a non-profit organization promoting startups and entrepreneurship in Estonia, Europe and Africa. Garage48 is a weekend event series where people can turn their ideas into working web and mobile prototypes in just 48 hours.

Coordinating the organisation of hackathon events both in Estonia and foreign countries- Managing local project management activities, including finances, logistics (venue, catering, supplies), volunteer and mentor outreach - Managing partnership deals - Managing and overseeing correct reporting and documentation of the project coordinating the local marketing and media activities including social media, blogging, community outreach etc - Handling communication with event participants Coordinating the overall communication of Garage48 brand- Managing social media accounts, press releases, web publicity, etc.- Creating content such as blog posts, interviews, success stories, etc.

On freelance basis- Helping marketing managers with building promotion strategies in Ukraine, Russia, Kazakhstan- Giving insights on the markets, customers behavior, and dealing with partners in the region

Part of MBA Strategy holding, MBA25 is a company which provides marketing services for world's top business schools (Chicago Booth, INSEAD, Duke, Kellogg, LBS, etc.). Exceeded the Fall'16 plans for registration and attendance rates for all markets (8 events), saving 27% of the budget.Increased the efficiency of Facebook ad campaigns, leading to an increase from 30% to 50% of all registrations coming from Facebook (saving budget and time resources).Initiated and managed major changes in events’ registration form whichincreased conversion rate from ~9% to ~11%Achieved the registrations rates - the best in Kyiv and Warsaw, second best in Moscow and Baku (сomparing with the whole history of the company).- Promoting events and services of the company in CIS and Europe (Ukraine, Russia, Croatia, Armenia, Azerbaijan, Poland, Kazakhstan, Georgia, Tajikistan)- Maintaining and developing relationships with media partners and subcontractors, monitoring their compliance with the agreements- Creating marketing materials, such as promotional texts, images, posters, catalogues, etc.- Analyzing marketing activities of the company and its competitors, researchingnew markets- Budgeting marketing activities- Consulting clients on our services and activities- Mentoring newcomers and managing team of marketersKey Account Marketing Manager for IE Business School, EDHEC Business School, Nanyang Business School

MBA Strategy is an educational consulting company, which helps Ukrainians and Russians to get enrolled in the world's best Business Schools and Universities.Main tasks were- Promoting company events and services on various platforms - Creating marketing materials and campaigns - Launching new partnerships, negotiating with marketing managers and CMOs- Analyzing marketing activities of the company and its competitors

My main tasks were to promote events and services. I was also creating press and marketing materials for further usage by the cafe or local media, managing social media groups and digital advertisement, attracting new partners for collaborative projects in the cafe.

- Copywriting- Rewriting- English to Ukrainian translation of articles