Strategic PR consultingMedia relations in MENA region

External B2C and B2B Communications, Crisis PR, GR

External and internal communications for Yandex.Market, Crisis PR, Brand and Category PR, Events Projects:Announcements of JV of Yandex and Sberbank in April, 2018 and buyback of Yandex.Market by Yandex in June, 2020External launch of local marketplace (ex-Beru), launching beta-test 450 articles, launching press conference - 90 journalists, 400+ articles incl. FT, Bloomberg in October, 2018External launch of cross border marketplace Bringly (launching beta test 300+ articles)External launch of Superchek project, launching beta-test 180 articlesOpening of logistics complex in Rostov on Don with the Governor of the region, 8 TV spots in December, 2018Opening of logistics complex in Sofyino, Moscow region in 2019

External and Internal Communications for Mars Petcare and Mars FoodLeading One Mars CommunicationsProjects:Cornerstone laying ceremony at new petfood plant in Rostov-on-Don (80+ guests, including the Governor of Rostov region; 100+ articles and 4 TV appearances as a result)

Corporate Strategy development, Crisis Communications, Online Communications, Sponsorship, Corporate Social ResponsibilityProjects:Corporate documents writing and updates (Corporate presentation – general corporate information, Corporate profile, Corporate factsheet, Boilerplate, Transparency Pack, General Corporate FAQ)Support the updates of web-site in 'About us' part, Updates in Press Center, etcPR support during global trade shows, e.g. MWC 2015Measurement of PR Effectiveness (managing the measurement of PR effectiveness worldwide)Corporate Social Responsibility (launch of anti-cyberbullying campaign)

External Communications- Corporate documents creation and regular update- Newshooks creation both for Corporate PR and Brand PR- Support of product launches in all segremts of Henkel (Laundry&Home Care and Adhesive Techologies)- Inauguration of new production lines in Engels in 2012, new plants in Novorossiysk in 2013,new automated logistic complex in Perm in 2012- GR (interaction with local goverments in preparation to the new plants inauguration)- Online Communication (working on the local version of the external regional website)- Copywriting (all types of PR materials);- Managing of PR agencyInternal CommunicationsPerforming Internal Communications manager duties since January 2013 till October 2013- Roll-out of Corporate Vision &Values- Roll-out of new Sustainability Strategy - 2030- In-house magazine Henkel Life- Top management townhall meetings etc- Internal Events (Henkel Day, Earth Day, internal product launches etc.)

Corporate PR Brand PR Media relations (all brands)Event management (products launchers, joint press events with Ministry of Agriculture, Soyuzmoloko; press club Activia Woman Club etc)Copywriting (all types of PR materials);Online communications (full redesign of web-site in 2010, web-site supervision)