An experienced leader in strategic planning and operational management, I collaborate with leadership to align objectives with the company's vision, oversee daily operations, and maintain financial oversight. I guide product development, drive sales and marketing strategies, and optimize revenue streams. Additionally, I develop high-performing teams, manage recruitment and onboarding, and support the founders' vision with actionable plans and streamlined operations.

The WIE Suite is a membership community for women leaders and creators who use their collective influence and expertise to help one another advance, thrive and succeed.

Everyday People Combine- Founder & CEOOCT 2017- PresentLaunched the Everyday People Combine, uniting diverse communities through shared fitness challenges.Mobilized a network of fitness enthusiasts, driving participation and building a strong, supportive community.Aligned event goals with community needs, delivering high engagement and impactful experiences.A Tribe Called Sprinters (http://www.tribecalledsprinters.com) – Founder & CEO JUNE 2013 – PRESENTLead a successful sprinting and strength coaching business, with 600 athletes trained over ten yearsLaunched an annual fitness competition for amateur athletes, Everyday People Combine (http://www.everydaypeoplecombine.com), which has been held in the Dallas-Fort Worth area since 2017Equinox — Lead Coach and Education Trainer MAR 2009 – PRESENTConsistently sell-out environments by creating a positive, health-focused community in classes and within the club building trust and relationships in the fitness industryRecruit new coaches to the club increasing training capabilities through one-on-one development sessions, in-class job shadowing, and sharing best practices

Led operations for Peloton’s top-performing showroom, generating over $8M annually. Recruited and managed a team of 25+ sales professionals, enhancing productivity and retention. Drove nationwide retail expansion by leading cross-functional teams in launching innovative omni-channel strategies. Delivered impactful training programs, achieving an 11% lead conversion rate and surpassing sales targets. Conducted strategic analysis to drive positive P&L outcomes.

Pioneered the launch of FD Luxe, a high-end lifestyle publication, filling a niche in the luxury market. Recruited and mentored a team of 12 luxury account executives, surpassing revenue targets. Strategically expanded market presence through effective planning, prospecting, and networking. Developed and implemented innovative direct mail and loyalty programs to enhance brand engagement.