Support the company’s goals by developing and driving strategic and tactical directionacross marketing activities.• Responsible for strategy, direction, and program production, ensuring all digital and printcontent marketing communicates appropriate, valuable, and compelling messages withinbranding guidelines to improve the customer experience.• Implement lead generation tactics over all channels and build analytic dashboards toreport performance metrics for the corporate website, webinars, Google Ads, emails, etc.• Execute marketing strategy and tactics showing measurable YoY growth across allinitiatives including a 47% increase in social visitors, a 135% increase in email open rate,and a 40% increase in MQLs (2022).• Oversee external agency rebuild of the corporate website to provide an improvedexperience for our life science and clinical diagnostic customers.• Manage members of the marketing team: direct department goals/strategy, facilitatedevelopment opportunities, and provide guidance/coaching.

Responsible for leading, managing, optimizing, and scaling the digital marketing operations infrastructure, processes, and database management using the systems and tools which support our fast-growing team. Additionally, the role includes the execution and leadership of best practice for all customer-facing design in collaboration with leadership and outside vendors when needed. • Lead operational initiatives across marketing and with other functions to drive performance improvements, continuously enhance the impact of marketing and help the company continue along its fast growth trajectory.• Own digital marketing platform operations including but not limited to: the company website, internal web portal, Marketing automation (Pardot), and conversational marketing platform (Drift).• Responsible for the execution and/or guidance of all customer-facing designs including website, digital assets, social media imagery, print collateral, and tradeshow assets to assure best practice and brand integrity.• Ensure that we are investing in programs that deliver results by measuring campaign performance to develop insights and make recommendations on areas for optimization.• Partner with marketing leaders to drive the operational cadence of the business and measure and track critical initiatives.• Ensure best practices in lead generation and database management are followed by our global team. • Own design and development of the company website in collaboration with the marketing team.• Own all data integrity across all digital marketing platforms to ensure consistency and accuracy.• Monitor data quality within all marketing analytics and collaborate with others to ensure lead entry processes are followed and support customer segmentation best practices.• Consult during the creative development process; conducting visual design reviews, tracking and issuing approvals, and recommending new concepts.

Freelance graphic designer and web developer that conceptualized, executed, and constructed creative approaches for a broad range of life sciences organizations for over an eight-year period

Designed and developed a complete company website from inception to deployment.

Responsible for all design across print, digital, and products.

Design contractor at Deloitte