Manages a diverse team of 10 people responsible for creative content, social media, influencer relations and overall paid media strategies for more than 70 active artists at Sony Music recent added record label brand, Som Livre. Also responsible for platform relations, including with Meta, TikTok, Kwai and others. External branding activations, live marketing and corporate communication projects were recently added as main responsibilities after receiving a promotion and consecutive performance recognitions.

Assigned manager to develop and implement organic editorial strategies to grow and fidelize Netflix audience through owned and earned channels. Editor-in-chief for Netflix Brazil YouTube channel, that more than doubled its number of subscribers in less than a year of content management. Worked in partnership with the Marketing and Publicity teams to promote international originals and local talents in the Brazilian market. Leading the strategy and the production of innovative formats for social channels to promote Netflix brand. Responsible for social media campaigns of celebrated Netflix shows, such as Anitta, Lucifer, Whindersson Nunes: Adulto, La Casa de Papel and the coverage of big entertainment events, like Brazil Comic-Con.

Editor in charge and responsible for the production and acquisition of exclusive series for GNT digital platforms, including YouTube and apps. Point of contact between partner producers and the channel, for the drafting of contracts and budgets.

Develop, edit and manage digital content for GNT (the ‘Top of Mind’ channel for women in Brazil). Web and social media strategist for the talk shows ‘Papo de Segunda’ and ‘Saia Justa’, weekly on Twitter’s trending topics in Brazil. Designated web editor to create, promote and oversee exclusive video on demand series and streaming products – responsible for half of the traffic to GNT Beauty and GNT Recipes on YouTube and apps. Digital media leader for innovation, diversity and social responsibility, assigned to disseminate the ‘I care’ editorial movement for new content on GNT. Spearheading the ‘He For She’ digital initiative, an United Nations campaign to promote gender equality.

Oversee press relations, content management, monitoring of social networks, production of internal publications and campaigns with a primary focus on sustainability.

Produce and edit web content for the cable news channel 'Globo News' (the first Brazilian news channel 24 hours on air) and variety show 'Fantástico'. Conduct behind-the-scenes interviews and update the network's social media profiles.

Produce and assist in news production for the United Nations Radio, focusing on international events, public health and environment. Cover General Assembly debates, facts about the UN agencies and meetings at the UN Headquarters. During the internship, had the opportunity to write and to produce more than 150 radio pieces and stories.