Polly Mcclure Email & Phone Number

Edinburgh

• Advise and provide marketing support for a range of high-profile international events.• Lead on brand execution and activation.• Ensure Rights & Benefits are delivered for EventScotland and partners.• Budget management.• Responsible for EventScotland’s digital channels which raise awareness of the great work we and our partners do to reinforce Scotland’s reputation as the perfect stage on the world stage.• Work with multiple teams in VisitScotland and with external… Show more • Advise and provide marketing support for a range of high-profile international events.• Lead on brand execution and activation.• Ensure Rights & Benefits are delivered for EventScotland and partners.• Budget management.• Responsible for EventScotland’s digital channels which raise awareness of the great work we and our partners do to reinforce Scotland’s reputation as the perfect stage on the world stage.• Work with multiple teams in VisitScotland and with external partners e.g. Young Scot, The List, UK Sport to enhance promotional opportunities for events. • Lead on production and design of strategic publications such as Scotland’s National Events Strategy, annual reviews, bid publications and assets. I was part of the team that successfully secured the right to host The 2019 Solheim Cup, World Curling Championships and World Indoor Athletics Championships.• Account management of SportAccord, along with delivering our reception evening and exhibition zone. SportAccord is the world’s largest premiere sport and business summit. Show less

Edinburgh, United Kingdom

• Led on the digital and print campaign ‘Welcome home’ for The 2014 Ryder Cup handover• Responsible for the production of Ryder Cup branded collateral for officials and exhibition attendees in Medinah • Managed the development of a new website RyderCup2014.com ensuring that the content inspired, informed and drove traffic to the site and associated partners sites• Developed a tactical marketing plan with partners for European Eventing Championships 2015• Managed and implemented… Show more • Led on the digital and print campaign ‘Welcome home’ for The 2014 Ryder Cup handover• Responsible for the production of Ryder Cup branded collateral for officials and exhibition attendees in Medinah • Managed the development of a new website RyderCup2014.com ensuring that the content inspired, informed and drove traffic to the site and associated partners sites• Developed a tactical marketing plan with partners for European Eventing Championships 2015• Managed and implemented EventScotland’s seminar programme including the Police Scotland workshop. 100+ delegates attended including event organisers, UK and Scotland governing bodies /associations and LA's • Evaluated and developed EventScotland’s communication channels by surveying 5K key industry contacts to improve content and performance • Ensured recognition of EventScotland and Scotland The Perfect Stage brands across televised and streamed events Show less

Edinburgh, United Kingdom

• Developed and implemented a tactical marketing plan for traditional and digital/social channels• Managed and implemented PR and Media activity including: press releases, press trips and editorial content (saving a whopping 12k per year by bringing it in-house)• Achieved significant coverage in key national and international target publications• Managed design/print production process from concept to completion of various marketing collateral • Co-responsible for the creation… Show more • Developed and implemented a tactical marketing plan for traditional and digital/social channels• Managed and implemented PR and Media activity including: press releases, press trips and editorial content (saving a whopping 12k per year by bringing it in-house)• Achieved significant coverage in key national and international target publications• Managed design/print production process from concept to completion of various marketing collateral • Co-responsible for the creation of award applications, winning the Scottish Thistle Award – ‘Extra Mile Customer Service’ and the Highlands & Islands – ‘Entrepreneurial Award’ Show less

Edinburgh, United Kingdom

• Supported the Head of Marketing in developing and delivering creative marketing campaigns to meet audience and revenue targets• Built relationships with a wide-range of channels to raise EIFF profile and its niche markets• Responsible for helping develop website and social media channels: EIFF Facebook page, You Tube, and myspace with editorial, multimedia and ticket offers • Planned and implemented the promotional schedule and secured in-kind sponsorship• Co-ordinated… Show more • Supported the Head of Marketing in developing and delivering creative marketing campaigns to meet audience and revenue targets• Built relationships with a wide-range of channels to raise EIFF profile and its niche markets• Responsible for helping develop website and social media channels: EIFF Facebook page, You Tube, and myspace with editorial, multimedia and ticket offers • Planned and implemented the promotional schedule and secured in-kind sponsorship• Co-ordinated marketing collateral and worked closely with clients, designers and front of house Show less

Professional Diploma, Marketing

Communications & Av Production, Communications, Media, Marketing & Av Production, 2:1 (Hons)