At TheOniric.com, I've had an enriching journey, transitioning from CEO to CTO CTO Role: Transitioned to the role of CTO in October 2023, continuing my focus on technological innovation and AI integration.

As Chief Executive Officer from 2012 to 2023, I led the strategic transformation of TheOniric.com from a traditional agency into a leading AdTech company, integrating AI across operations, devising business models and expansion strategies, managing growing profitability and year-on-year growth, supervising senior consultants and over 60 staff, and orchestrating major client projects for esteemed companies like Salfa, Tattersal, CChC, amiPASS, CorpBanca, Europcar, Unimarc, MG Motors, Chery, Fiat, Ram, KiosClub, Melt, Under, California Pizza Kitchen, CMPc, SmartyCar, Consorcio, and several universities. My responsibilities also involved representing the company on the Board of Managers of Constellation Global Network, in the Circle of CEOs AmCham, the Chilean-Peruvian Chamber of Commerce, and spearheading our tech model to boost efficiency. My diverse leadership role focused on driving organizational change, business growth, operational excellence, and embracing innovation to collaborate with influential global corporations and position TheOniric.com as a forward-thinking Latin American provider known for delivering results to major clients.

During my tenure as an Institutional Marketing Adviser at Universidad Tecnológica Metropolitana between July 2019 and March 2022, my contributions included the following:Strategic Mapping: Implemented a strategic mapping for the marketing plan, identifying key components needed for successful communication strategies.Value Offer Development: Constructed a strong value offer based on stakeholder needs and preferences with the goal to attract and retain potential students.Budget Restructuring: Redesigned the budget structure for the communications department, optimizing available resources and ensuring efficient use of allocated funds.Strategy Definition: Defined a clear, differentiated positioning strategy for Universidad UTEM, promoting standout presence in the educational market and attracting target audiences.Digital Strategy Development: Developed a comprehensive digital strategy for the institution. I incorporated digital media as a central channel for communication and promotion of the university.Stakeholder Engagement: Identified key stakeholders' concerns and interests through an information gathering process and feedback, effectively addressing their needs and expectations.Strategic Presentation: Presented the developed strategies to the Steering Committee and Rectorate, securing their alignment and approval for successful implementation.

During my role as Marketing Director for ProAndes at the Cámara Chilena de la Construcción from July 2014 to May 2016, I was deeply involved in:Brand Integration: Integrated the ProAndes brand into the identity of the CChC.Departmental Implementation: Implemented several sub-directories including Community Engagement, Admission, Student Life, and Employability.Objective Setting: Designed community engagement objectives for the Institution’s Degree.Marketing Strategy: Devised and executed the marketing plan, achieving significant growth and meeting strategic company markers.Marketing Indicators: Regularly tracked performance indicators of the marketing department to ensure goals fulfillment.Brand & Communication Plan: Constructed the company's communication and brand plan.Digital Strategy: Developed the digital strategy, making digital channels a primary engagement medium, and slowly ramping up investments from 0% to 50%.Rebranding: Spearheaded corporate rebranding, aligning with the CChC's overarching values.Campaign Development: Formulated creative brand concepts and developed annual ad campaigns.Collaboration: Worked with external partners for marketing budget planning.Team Management: Supervised a field team of 37 during various campaigns.Reporting: Regular reporting to the Rectorate and the CChC Directorates.

At the age of 19, I co-founded ConcretoIdeas with my brother. This startup was aimed at crafting digital projects for a broad clientele, serving over 40 companies and organizations. Recognizing the power of digital, our innovative approach incorporated Facebook in our digital strategies very early on, making us a pioneer in shifting to a "digital-first" focus.During my time as Founder from May 2008 to Dec 2012, we delved into innovative Streaming projects, positioning ConcretoIdeas as not just a startup but as a pioneer in the digital space.This Santiago, Chile-based company grew quickly and steadily, a testament to our innovative approach and commitment to staying ahead of the game. This foundational venture subsequently evolved into Oniric, continuing the forward-thinking vision we started with at ConcretoIdeas.

From November 2008 to April 2009, I worked with the Innovation and Entrepreneurship Department (DIE) at UNIACC, an educational arm of the Apollo Group. My key responsibilities involved:Information Gathering: Assisted in gathering substantial information on the university's corporate governance.Data Collection: Employed surveys to collect extensive data from university administrative and operational staff.Flowchart Development: Developed comprehensive flowcharts illustrating the corporate governance of the university and its service model.Data Analysis: Conducted thorough analysis and design of "UNIACC Catalogue" data and developed a comparative analysis with the "University of Phoenix". These analyses provided deeper insights into our university operations and allowed us to benchmark against international standards.