Polo Joshi Email & Phone Number

Highly motivated and innovative problem solver with proven record of successful CRM project delivery and marketing operations across industry segments globally. Unique end-to-end skill set of vendor-partner gap analysis, integration management, CRM business processes and IT services. Expertise in successfully driving marketing implementations, automating marketing operations with strong cross-functional collaboration between compliance, marketing, analytics and IT teams.For the past 20+ years I have played strong hands-on experience and leadership roles in: Enterprise CRM, CDP, BI implementations and process improvements.Marketing operations with membership programs, brand awareness, retention campaigns and customer life cycle journeys.Marketing business stakeholder collaboration, reporting and vendor management.Campaign design, measurement, customer segmentation, A/B testing and treatment strategies.Project management, planning, scoping, sourcing, budgeting and resource forecasting. CRM and Marketing solution training and user adoption. With global IT leaders as employers representative clients include organizations like CVS Pharmacy, Target Financial Services, Bank of America, Mazda North America, Hyundai Capital America, LexisNexis, Hafslund (Norway), and AMP (Australia).I spent 5+ years at Experian where I played a key role in setting up and managing the CRM Operations team for their consumer services business.