Poulomi Sengupta Email & Phone Number

India

Berlin, Germany

Lead a team of Media Managers in planning & optimization of campaigns across Zalando's On-site and Off-site channels, including but not limited to Programmatic, Social, Display & Video. Lead cohesive media strategies driven by Zalando's data and insights, leveraging proprietary data and media technology.Oversee the execution of marketing projects and campaigns for key partners and clients, ensuring the achievement of KPIs and targets.Championed impactful brand identities and strategies to enhance brand visibility and engagement for Zalando campaigns.Fostered cross-functional collaboration by driving initiatives for commercial excellence and nurturing relationships with teams across Sales, Analytics, Product, and Zalando Fashion Store departments.Collaborated with leadership to drive commercial success initiatives.

India

Within the central marketing team, I was leading a team for the development and execution of new user acquisition and activation/retention strategies through the implementation of growth initiatives and projects, encompassing digital/performance marketing strategy, planning, and execution.Spearheaded the development of a team focused on innovative growth strategies aimed at driving user growth and engagement across online properties through various channels and marketing initiatives.Conducted in-depth analysis of user journeys to extract actionable insights and recommendations, promptly followed by experimentation through A/B testing routes to enhance traffic and funnel performance, resulting in immediate impacts on KPIs.Collaborated closely with cross-functional teams including product, customer success, design, and content to foster product adoption, and lead digital launches into new markets.

Bengaluru Area, India

Played a pivotal role in the inception of Tanishq ecommerce, serving in a dual capacity encompassing Ecommerce marketing, growth marketing, and digital brand marketing.Directed a team of managers in executing campaigns across various channels, spanning from top to bottom funnel, to maximize campaign effectiveness.Delivered detailed performance reports to the Leadership Team, showcasing ongoing engagement and campaign efficacy, leveraging advanced analytical tools.Conceptualized and supervised the development of an immersive website aimed at enhancing user experience and increasing conversions.Spearheaded innovation initiatives by implementing cutting-edge strategies to drive growth for key product lines, employing a data-driven approach.

India

Led a group of media planners and biddable team members for creating & servicing holistic digital strategies for key FMCG & Retail clientsComprehensive Branding and Performance Solutions tailored for Digital-Centric Clients - Complete digital funnel planning encompassing Omni Channel and e-Commerce strategies.

Bengaluru Area, India

Strategic Media Planning and Buying with meticulous Implementation of plans. Conducting thorough analysis of campaign reports for Optimization and Post-campaign evaluations. Ensuring optimal performance marketing strategies.

Mumbai Area, India

Handle a media planning and performance marketing for key clients - Planned and executed Brand and performance campaigns for BFSI and automotive clients

Mumbai

Mumbai

• Made concept notes and pitch notes for Oberoi Constructions and Jotun Paints• Handled Press Conference for World Vision India

•Assisted copywriting for various projects like Calcium Sandoz and Ambuja Cement

Secured an account - Rotex limited Assisted Sponsorship for Shridhar Phadke Sangeet event

Pgdbm - Executive

Post- Graduate In Public Relations And Corporate Communications, Public Relations

Bachelor Of Mass Media, Advertising