Responsible for configuring and enhancing Google Analytics and Google Tag Manager. In charge of growing programmatic revenue across a portfolio of sites and apps through the implementation and optimization of a new ad framework

pubX has developed cutting-edge pricing technology that leverages dynamic floor-pricing AI tools. This innovative approach sets a unique price for each ad auction, reclaiming revenue lost to static strategies and maximizing efficiency across the entire stack. The A.I. modeling process predicts how the buy side values ad inventory by combining public bidstream data with publisher-specific information (ad unit types, non-refreshed inventory, etc.) and time-based data (optimal buying moments by region, season, etc.). This dynamic approach is applied to set floors for each piece of inventory in the header and GAM.

Developed and led sales, strategy, and operations management discipline to allow for greater efficiency and effectiveness of the sales team, including strategic sales coverage and territory mapping strategy Developed and led sales training discipline, which included identifying knowledge and skills gaps across the sales teams, conducting ongoing needs assessments, and rolling out targeted programs in coordination with the Sales, Marketing, Support, and Leadership teams.Led partnership development discipline to support strategic partnership creation and successful ongoing relationships. This included the management of partner/agency disciplines that inspire and train partners about the newest product capabilities.Created and launched all sales training to ensure the sales team had the tools and resources they needed to be successful, such as product training and literature, sales "playbooks," and negotiation training

Led all digital marketing and execution of performance, conversion, and re-engagement marketing efforts. Served as a lead scaling expert to drive customer acquisition for a fast-growing company in a rapidly changing industry.Drove process optimization by implementing toolsets to align disparate systems and metrics relating to the GTM planning and execution, including Hubspot Marketing, Zendesk, Winmo, Crunchbase Pro, & LI Sales Navigator.Identified opportunities across all customer lifecycle stages to drive adoption and Customer Success, including defining processes for client onboarding, implementing best practices, and leading QBRs.Innovated on customer engagement strategies while defining the customer journey, the ICP, and subsequent Account-Based Marketing strategy.Facilitated efficiency, scale, and visibility across the company by creating and presenting sales KPIs, dashboards, weekly performance, and forecasts.Optimized new and current conversion funnels by implementing Hubspot’s Marketing Hub for outreach and customer journey tracking

Drove continuous SAAS business improvements through standard operating cadences, including weekly forecast and metric reviews to improve and scale infrastructure and processes.Identified new growth drivers and product and revenue improvement opportunities by performing strategic product, market, and customer analyses.Designed and drove the customer success strategy, including implementing the SAAS onboarding process and progress tracking to defined metrics to show customers ramp to value

Developed and implemented GTM for new business development against programmatic initiative. Managed the entire sales process from lead generation through contract negotiation/execution to delivery hand-off for our SAAS platform

Owned all sales operations, marketing operations, customer success, and deal desk processes. Created annual operating and capital expenditure budgets and managed performance to budget. Implemented OKRs across senior leadership.