Paul Ponlaphat is a Founder and CEO at Media Console Co., Ltd.. He is proficient in English and Thai.
Media Console Co., Ltd.
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Founder And CeoMedia Console Co., Ltd.Bangkok, Thailand
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Managing DirectorMedia Console Co., Ltd. Aug 2020 - PresentBangkok, Bangkok City, Thailand- Full performance campaign management to drive ROI (sales, media strategies, media plan, campaign execution and data analysis).- Online media consultation to brands and agencies.- Business development- Lead acquisition
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Thailand Country ManagerKnorex Feb 2018 - Dec 2019Bangkok Metropolitan Area, Thailand -
Associate Director Business DevelopmentKnorex Jul 2017 - Jan 2018Sydney, Australia- Analysing business aspects in various departments and seeking opportunities for growth- Monitoring changes in business data- Responsible for heading up the company expansion in new markets as well as continued expansion among existing clients- Building relationships with existing clients in an attempt to increase their current spend.- Driving peak performance and sales success across the organization. -
Thailand Country ManagerKnorex Nov 2013 - Jun 2017Bangkok Metropolitan Area, Thailand- Accelerate programmatic media spending growth year on year.- On track to establish strong relationship with always-on advertisers and partnership with advertisers and media vendors.- Lead and implement programmatic plans to international and local advertisers in various industries (e.g. Hospitality, Airline, Banking, Real Estate, Automobile and E-Commerce).- Develop, implement and follow up on the regional marketing plan and execution to support the business in SEA and Oceania… Show more - Accelerate programmatic media spending growth year on year.- On track to establish strong relationship with always-on advertisers and partnership with advertisers and media vendors.- Lead and implement programmatic plans to international and local advertisers in various industries (e.g. Hospitality, Airline, Banking, Real Estate, Automobile and E-Commerce).- Develop, implement and follow up on the regional marketing plan and execution to support the business in SEA and Oceania market.- Recruit, train and supervise, inside & field, both international and local teams. Show less -
Marketing ManagerNation Multimedia Group Jan 2011 - Oct 2013Bangkok Metropolitan Area, Thailand- Brand marketing management: Lead and manage strategic development and execution of marketing plan.- Perform ad-hoc analysis regarding customer behaviors, sales performance, marketing strategy, corporate planning as requested by top management.- Demonstrate effective management of the marketing, advertising and promotional activities of the organization and how it will apply to the key strategic partners to drive growth and revenues.- Work closely with other marketing disciplines… Show more - Brand marketing management: Lead and manage strategic development and execution of marketing plan.- Perform ad-hoc analysis regarding customer behaviors, sales performance, marketing strategy, corporate planning as requested by top management.- Demonstrate effective management of the marketing, advertising and promotional activities of the organization and how it will apply to the key strategic partners to drive growth and revenues.- Work closely with other marketing disciplines and other departments within the organization to ensure that programs for which the position is responsible are executed strategically, collaboratively and in a timely manner.- Forecast budget requirement and analyze overall performance to meet marketing and sales targets.- Prepare regular performance reports and provide strategic analysis to the management and partners for revision and improvement recommendation. Show less -
Digital Marketing And Sales SpecialistNation Multimedia Group Jan 2010 - Dec 2010Bangkok Metropolitan Area, Thailand- Develop and manage digital marketing campaigns.- Devise strategies to drive online traffic to the company website.- Oversee social media strategies for the company.- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Track, report, and analyze website analytics.- Responsible for budgetary control of digital marketing activities.- Evaluate customer research, market conditions, and competitor… Show more - Develop and manage digital marketing campaigns.- Devise strategies to drive online traffic to the company website.- Oversee social media strategies for the company.- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Track, report, and analyze website analytics.- Responsible for budgetary control of digital marketing activities.- Evaluate customer research, market conditions, and competitor data.- Collaborate with agencies and internal teams to achieve campaign targets and KPIs. Show less -
Account ExecutivePacific Hearst Co., Ltd. Mar 2005 - Mar 2007Bangkok Metropolitan Area, Thailand- Research clients’ products, services, plans, competitors, target markets and advertising goals to create advertising project proposal.- Meet clients for briefing and project pitching.- Collaborate with Agency colleagues to plan, fine-tune and implement the best advertising solutions for the client.- Ensure that projects are completed within the time frame and the most efficient budget allocation.
Paul Ponlaphat Education Details
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Marketing/Marketing Management, General -
Business Administration And Management, General
Frequently Asked Questions about Paul Ponlaphat
What company does Paul Ponlaphat work for?
Paul Ponlaphat works for Media Console Co., Ltd.
What is Paul Ponlaphat's role at the current company?
Paul Ponlaphat's current role is Founder and CEO.
What schools did Paul Ponlaphat attend?
Paul Ponlaphat attended Cambridge College, Assumption University.
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